THE MOP MIRAGE - How to manage MOP?
https://www.ayan-biswas.com/2019/11/the-mop-mirage-ii-how-to-manage-market.html

THE MOP MIRAGE - How to manage MOP?

Ayan Biswas Ayan Biswas

Ayan Biswas

Co-founder-SimApt

发布日期: 2019年11月30日
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MOP Mirage is what most of the companies or brands have faced this knowingly or unknowingly. It is a market driven phenomenon where brands face a systematic decrease in the price and margin of the products with increased schemes or distribution network. Let’s try to understand this and discover How to maintain Market Operating Price & steps that can prevent MOP Mirage to a large extent.

For more read the detailed article on https://www.ayan-biswas.com/2019/11/the-mop-mirage-ii-how-to-manage-market.html

AYAN'S BLOG is all about Practical concepts of Marketing & Sales relevant to Indian context

#Marketing #Pricing #PricingStrategy #PriceOfProduct #ProductPricing #Pricing #MOP #MarketPricing #MarketOperatingPrice #AyansBlog #AyanBiswas #PriceModel #ProductPrice

Siva Prakash Nelanuthala

2 Decades+ Driving Revenue Growth, Channel Engagement & Expansion in the Automobile Industry | Expertise in Strategic Leadership II EX-AMARON II EX-EXIDE II EX-LUMINOUS

5 年

Too many retailer appointments will also affects market.. leads to price war.. not at all healthy business !!

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