Moose + Mayhem
Nichole Chapais
Marketing That Gets Sh*t Done | Strategy + Implementation from Your Favorite Iced Coffee-Fueled fCMO | Support for Busy CEOs with a Business to Build
This week's Marketing Moment with Stargazer Creative:?
Performance is important. The performance of your emails. Performance of your website. This week we look at all the statistics you should keep in your sights.
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Marketing Moment with Stargazer Creative:
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Social Media Captions:
I assume you have been paying attention. By now, you know that caption copy matters. It matters because it provides information about you and your content and serves as searchable keywords within the social platform and on Google. So, use 'em, but, to be honest, not everyone will read 'em.
Hooks:
The hook you use matters more than your caption. A hook is an attention-grabbing sentence or two at the start of your caption. Hooks and a good image stop the scroll, but the hook intrigues the reader to click those three dots and read your entire caption. Think of them as the subject line for your social caption.
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CTAs:
These are gold. Okay, technically silver. Hooks are the gold. CTAs (AKA Call-to-Actions) get your reader to take action. CTAs must be concise, include action words, and stand out from the rest of your copy to drive your reader to, well, take action.?
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Need hooks or CTAs for your business? Click below and book some time to hash them out.