The Moore Report: Insights, Trends, and Strategies for Fundraising Success

2022 marked a pivotal moment for philanthropy, with a particular emphasis on mail fundraising. A new?Moore ?report titled?“Mail Fundraising Returns to Earth in 2022 ”?captures the year’s dynamics, trends, challenges, and opportunities shaping charitable activities. Targeting nonprofit organizations, direct mail professionals, and those who want to understand the future of charitable giving, the findings in this report are crucial.

The Financial Climate: A Mixed Picture for Charitable Donations

After a spike in giving during 2020 and 2021, the report recognizes a decrease in charitable donations but assures an optimistic outlook. Although challenged by inflation, the tenacity of mail giving remains strong, especially affecting older donors. However, with inflation waning and adjustments to Social Security payments in 2023, the stage is set for possible growth.

Sector-by-Sector Insights: An In-depth Look?

Different areas experienced diverse impacts. Animal Rescue, Environmental, and Wildlife sectors exhibited fewer declines, whereas Hunger and Poverty faced more significant difficulties. The report includes comprehensive overviews and case studies for the following sectors:

• Animal Rescue
• Domestic Services
• Environmental and Wildlife
• Health (Disease and Medical)
• Hunger and Poverty
• International Relief
• Museums and Preservation
• Political and Advocacy
• Religious
• Veteran Services

This division of vital data offers a blueprint for nonprofits and mail experts, spotlighting potential avenues for growth.

Data-Driven Insights: Understanding the Figures?

The report provides granular insights using data from Moore’s response management facilities and agency clients, covering around $2 billion across 181 organizations and over 700 million pieces mailed.?

Inflation’s Short-term Impact on Giving?

2022’s inflation augmented costs universally, including charitable giving, with a specific impact on older donors. Nevertheless, this challenge should ease with inflation’s likely decline in 2023.

Best Practices from Leading Nonprofits: A Source of Inspiration

A motivating section unveils the strategies and accomplishments of top nonprofits, providing actionable insights for imitating their success in your charitable efforts.

The Path Forward: Encouraging Developments?

Though 2023 may still present challenges, the report anticipates a promising future. Positive factors include:

• Stabilization in the paper market.
• Integration of mail within an omnichannel framework.
• Increases in triggered communications.
• The creation of customized mail pieces for targeted audiences.

How to Utilize This Research?

Sharpen your fundraising abilities and grasp the complex elements affecting charitable giving.?Download the complete report ?for in-depth analyses, historical tendencies, and invaluable case studies to inform your strategies. Apply this crucial information to enhance your plans and make a meaningful difference in the ever-changing landscape of philanthropy.