This month's insights on all things social fundraising ??
Hey you, love is in the air, and so are exciting new features! ??
This month’s GivePanel recap is packed with fresh tools, expert insights, and everything you need to power up your social fundraising in 2025 (est. 1 min 30 sec read).
New: Track what really matters with our Lead Ad Performance Tool
A low cost per lead is great, but what really counts is how many of those leads turn into active fundraisers. With GivePanel’s new Lead Ad Performance Tool, you no longer have to rely on guesswork or wait for post-campaign reports. Now, you can:
? See which Meta lead ads drive registrations, fundraisers, and active fundraisers in real-time
? Optimize campaigns while they’re live to improve performance and reduce wasted spend
? Make data-driven decisions to focus on the ads delivering the best fundraising results
This tool gives you full visibility into what’s working (and what’s not) so you can fine-tune your strategy and make every ad count.
Richard Crosland from Bluestep Solutions calls it:
"A fantastic way for digital marketers to monitor which ads are delivering on key fundraising metrics—Registrations, Fundraisers, and Active Fundraisers—in real time."
?? Ready to track what really matters? Check out the full blog here.
Take part in Social AF’s 2024 Challenge research!
Our partners at Social AF are launching Facebook Challenges 2024: The Big Review—their biggest research project yet—and they want to hear from UK-based charities who ran a Challenge without Social AF. And bonus: You could win one of four ￡25 Amazon vouchers!
Beyond Meta: Social Fundraising in Europe in 2025
Meta may have left Facebook fundraising in Europe, but social fundraising is here to stay.
We explore how to succeed without Facebook’s native tools, Pieta’s €100K+ Jog in July campaign, and expert tips for 2025 from Relishing Digital and BetterNow.
New feature: Campaign categories and audience
Easily track campaign types (i.e., Walk, Run, Dog Walk) and audiences (i.e., Facebook, Instagram, TikTok) with new drop-downs in Campaign Builder and updated reporting columns. Smarter insights, better results!
Check it out ??
7 Meta insights to shape your 2025 fundraising strategy
Meta’s latest earnings call revealed key trends that could shape nonprofit fundraising in 2025, and GivePanel’s founder, Nick Burne, breaks it all down. He covers rising Meta ad costs, the power of short-form video (hello, Reels!), and why Threads could be your next big opportunity.
Stay ahead ??
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