Monthly Tech Bites #11 | UX Audits, AI content generators, Kotlin Multiplatform Mobile, data privacy & marketing
Hello there!
Spooky season is in full swing, so perhaps you're wondering if today's newsletter consists of business & tech goosebumps stories. Spoiler alert: it doesn't. In fact, I want to tell you more about those solutions that make our lives simpler and better. What's the plan for today?
Are you ready? Let's read more about what happened in October in the tech and business world!
Change the button colour from black to orange, and watch your conversions skyrocket! While this sentence may sound like an overstatement, it is not far from the truth. Even the smallest UX improvements can result in a spectacular increase in the performance of your digital product. Well-performed UX Audits should indicate usability problems and strengths and suggest suitable solutions. What else should you know about UX audits? Please read a summary prepared by our UX design expert:
UX Audits are the most flexible & cost-effective approach to design iteration, enabling you to adjust your work before committing the budget to the next stage and then recovering from errors. They can focus on the smaller or isolated parts of your product, its full scope or the whole ecosystem of your products.
Kamil Matuszewski , Design Team Leader at Miquido
How can your company benefit from this small yet powerful tool? How long does it take to get the results? Be sure to read the article by Kamil Matuszewski , Design Team Leader at Miquido and check how to use the power of a well-implemented UX in your company. If you have any questions, feel free to ask them in the comments – the author of the text will be happy to answer them.
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Should content specialists, bloggers, and journalists be worried about losing their jobs? AI content startup Jasper has just raised $125M at a $1.5B valuation, and it seems that it is slowly becoming a leading company in generative AI! I asked Jasper himself to tell us a little bit more about his fields of interest:
Source of the original content: TechCrunch.
Undoubtedly, Jasper is a useful tool for those who distribute large amounts of visual and written content. So where's the catch? According to Google Search Advocate John Mueller, the AI-generated content is against Google's Webmaster Guidelines. However, are search consoles able to detect artificially generated content? According to Search Engine Journal, “Google’s systems may lack the ability to detect AI-generated content without the assistance of human reviewers”. So what the future holds for AI content generators? I guess we will see!
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Image credits: Jasper Art Generator
A technology that allows developers to share the logic of iOS and Android apps and combines the benefits of cross-platform and native development approaches is now in the beta phase! Here at Miquido, we keep our fingers on the pulse regarding all cross-platform-related news. Hence, I'd like to share some early insights regarding the KMM.
The KMM enables your Android application to work on iOS - but it seems that the early beta phase still needs some improvements. Is KMM in the current version suitable for advanced applications created, e.g. for our clients? At this point, I am not sure. However, I am certain it is worth following this fascinating project and watching the webinars posted by JetBrains. You can find their full list here.
I am convinced that there is no other currency as valuable as consumer data in our digitised world. The ability to collect information about customer behaviour and then personalise marketing communication has opened up unprecedented opportunities for all industries that have gone digital. However, this initially unregulated game is now a game with specific, strict rules related to data privacy - such as GDPR or CCPA. This huge (yet inevitable and positive) change certainly requires a different approach to data acquisition and processing. So how to prepare for it?
Get familiar with PETs! PET is an umbrella term for privacy-enhancing technologies that allow businesses to leverage data insights while ensuring consumer privacy and data security. PETs, born out of the disciplines such as encryption, machine learning, de-identification and cryptography, make it easier to fill the gap in the post-third-party cookie world, where PII (personally identifiable information) can no longer be used in favour of digital advertising.
Why privacy-enhancing technologies may be the future of adtech? How data privacy is transforming marketing? If you're curious about the answers, be sure to read the fascinating VentureBeat special.
That’s it for today. See you next month!
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Fundador y CEO en Lobo Studio | Expertos en Visualización arquitectónica e interiorismo.
2 年Monthly Tech Bites is a great resource for keeping up with the latest tech news. The post about UX audits was particularly interesting. Keep up the great work!
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2 年This newsletter is all about tech news and solutions that make our lives simpler. I'm glad to see that there are so many companies focusing on making things easier for us - it's definitely needed! I'm especially interested in AI-based content platforms, and I can't wait to learn more. Thanks Jerzy!
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2 年These are some great stories! I'm always interested in learning more about UX, AI, and data privacy regulations. Thanks for sharing! Great job Jerzy!
Head of Sales | Closing & Performance - Structurer vos ventes avec méthode, alignement et impact. | Optimisation et Process - Web Marketing - Photo & Vidéo
2 年As data privacy regulations continue to tighten, businesses are increasingly turning to privacy-enhancing technologies (PETs) to enable them to use data insights while still ensuring consumer privacy. PETs are a range of technologies that help protect user privacy by making it more difficult to link personally identifiable information (PII) with individual users. This is important in a world where cookies can no longer be used to track user behaviour for the purposes of targeted advertising.
?? Votre potentiel est incroyable – Je vous aide à le voir, à y croire et à l'exploiter pleinement. Manager et Diriger avec confiance ???? Réussir sa carrière. Créateur de confiance. ??
2 年This is a really interesting article on the future of adtech. I had no idea that privacy-enhancing technologies (PETs) were such a big deal! It'll be really interesting to see how this affects the industry in the future.