The Monthly Serve: unlock your potential with Fasthosts ??
Whoa – that went fast. Can you believe summer’s almost over? But that doesn’t mean it’s time to let the air out of the beach ball and pack away the Pimms. No, your marketing efforts need to start ramping up for autumn.?
So, whether you’re eager to perfect your business emails or are rebuilding your website – we’ve got you. Oh, and keep an eye out for the Fasthosts team at the Insomnia Gaming Festival on the weekend! ???
Elevate your email game?
It’s no secret that first impressions count. But believe it or not, emails are usually last on the list when it comes to brushing up your marketing strategy. So, whether you’re welcoming a new customer or sending a promotional email, we’ve got a few tips to perfect your business emails ??
Snappy subject line
Half the battle of email marketing is capturing your audience’s attention. You need to create a sharp subject line that reels them in. The trick is to convey your value in a succinct, snappy, and compelling way.
Make it personal
Customers are way more likely to engage with personalised emails. We don’t mean unloading all your childhood traumas, but you should give your audience the attention they deserve. Make them feel important – show them what you offer genuinely meets their needs or wants.?
Get to the point
People’s time is precious – don’t waste theirs or yours waffling. Instead, focus your content on getting to the point quickly. A good idea is to map out a structure before you start sending out emails left, right, and centre to make sure you get the important bits down without telling them your nan’s life story.
Partner spotlight: Seven Design Associates
Mark Baker knows a thing or two about websites. Founded in 1996, Seven Design Associates has over 25 years of experience in building and designing websites for small businesses – and they’ve been a Fasthosts customer for ten of those. So it’s unsurprising that, when Mark joined our Partner Programme, he saw instant reward.
Learn more about our Partner Programme.?
5 reasons to use an Ecommerce Website Builder
Launching a new business is stressful – from choosing the perfect name to identifying your target audience – the fact you need to build your online presence might slip under the radar. You may turn to sites like Etsy or eBay to get started – easy, right? The problem is, you don’t get to be your full creative self, and there are those sneaky extra fees. This is where having your own ecommerce site comes into play…
Industry insights
???? More and more US tech giants are threatening to leave the UK for new pastures with the Online Safety Bill set to become law later this year – discover the full story.?
?? A cage fight between Meta’s Mark Zuckerberg and X’s Elon Musk is firmly off the cards as the former reveals he’s moving on…?
?? Despite dominating headlines since July, Threads is flagging, and Meta is launching a website version in a bid to shake things up.?
HostHacks – from the experts?
It’s a competitive world out there, and success doesn’t happen overnight. Tom Coker-Jones, Customer Engagement Specialist at Fasthosts, provided his top tips in SME News for establishing a website to give your business the best start possible…
“A big issue for start-ups is that scalability and the future are often something that isn’t considered in the early days of launching a new business. Thinking about your online presence by starting out on a small web hosting package is a sensible idea, but you should also consider your path forward. Research the platforms and options to get a good start – WordPress is usually a sure bet, but would a website builder be better for you?”
In case you missed it…
?? It was International Cat Day on the 8th of August! Our team shared some purrfect snaps to mark the day on LinkedIn.
?? Alma Linux 9 and Rocky 9 Linux operating systems are now available across most Pro products. Plus, what better time to purchase than during our summer sale? Find exclusive offers on your customer dashboard.
?? Catch us at Insomnia Gaming Festival from September 7-10th at the Birmingham NEC. We’re also giving away five exclusive t-shirts in the run-up to the event – find out how to enter.
?? We’ll be at DTX Europe from 4-5th of October! Be there or be square ??
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From the Fasthosts team ??