monthly / roundup: July
marco/richards
Communications consultancy. Building brands and protecting reputations
The Olympics starting, Euros ending, Tour de France, Wimbledon, British Grand Prix, intense heatwaves and heavy downpours all took place in July.
And let's not forget a General Election, too.
The media landscape was diverse and hectic throughout July - but there was space for our clients to share health warnings, gardening tips, motoring advice and comment on how a new government will affect the housing crisis.
Our coverage reached an audience of 540 million this month, that's a lot of awareness for our clients. Here's our monthly roundup for July.
We finally had a bit of UK summer this month, and Ideal Home needed some expertise on caring for houseplants during the warmer weather. Our plant experts at 123 Flowers were on hand to provide advice on watering systems.?
ClickMechanic CEO Andrew Jervis highlights the importance of holding a valid UK licence as our FOI to the Driver and Vehicle Licensing Agency shows some 3.6million motorists currently hold an expired photocard.
Dr Andrej Bozic from Dentum in Zagreb, Croatia, has highlighted the dangers of brushing teeth too hard, which can lead to gum recession and even tooth loss. His expert advice on proper brushing techniques to prevent gum damage has been widely covered in the media. Dr Bozic’s tips include using a soft-bristled toothbrush, gentle pressure, and correct brushing motions, with the feature appearing on multiple online news sites.?
Dr Frank Joseph of Dr Frank's weight loss clinic has revealed seven subtle signs that hormonal imbalances, particularly with GLP-1 and GIP, might be causing weight gain. While thyroid and cortisol are commonly linked to weight issues, disruptions in these hormones can affect appetite and insulin regulation. Dr Frank stresses the need to address these imbalances for effective weight management. His advice was featured in major publications, including the Daily Express, shedding light on this often-overlooked factor in weight gain.
Our flowers and plant pros at Haute Florist shared their advice on keeping houseplants thriving during the summer. Maryam Ghani suggested a quick trick using a chopstick to work out how hydrated soil is and if the plant needs watering. This picked up coverage nationally and regionally including the Express, Yahoo and Birmingham Live.
The summer holiday period is a key time for our client Inflata Nation. We secured coverage for its Manchester site in the Manchester Evening News and Secret Manchester.
July saw some wet and warm weather which is perfect conditions for mushrooms to grow in gardens. When dry conditions returned, many gardeners would have been keen to mow their lawns. But our grass experts warned against mowing without checking the lawn for fungi infestations first.
Where you keep food in your fridge can make a huge difference to how long it lasts. So Jennifer Shaw at Plumbworld gave some useful advice to ensure less food waste, as the cost of groceries keeps creeping up.
The big headline was NOT to keep your milk in the fridge door, as it is warmer and much more likely to turn sour sooner.
Flower expert Elise Harlock from Prestige Flowers revealed a 99p hack for thriving sunflowers: dissolving gummy bears in water to create a nutrient-rich solution that enhances soil fertility. This tip, covered by the Daily Mail, Daily Mirror, and other regional outlets, helps boost sunflower growth by providing essential nutrients through beneficial soil microbes.
Prostate cancer is still one of the most common cancers in the UK - so spotting any early signs can be crucial.
Dr Jiri Kubes from Proton Therapy Center in Prague warned readers of the Express that if their bladder still feels full after having a pee, they should contact their doctor and get checked out.
Graham Conway at Select Car Leasing is a source of much motoring knowledge, and in July he advised UK drivers to beat the increasing cost of keeping a car on the road by getting a simple piece of maintenance carried out.
Wheel alignment and balancing costs as little as ￡40 but can save up to ￡120 a year - welcome cash back in the pockets of British motorists.
Graham’s quotes featured in a host of national titles, including the Mirror and Express.??
The general election dominated the news agenda this month. SJS Legal, which specialises in housing disrepair claims, shared some commentary on how a new government can provide a new hope for those who are living in social housing but warned there is a lot of work to do.
Our lawn experts shared a warning about a common lawn disease which thrives in wet weather - which we had plenty of at the start of this month. Red Thread doesn’t kill lawns but it does leave brown patches on lawns.
Kelly Cawthra’s inspiring weight loss journey, where she lost over eight stone after gastric sleeve surgery in Riga, Lativa, has garnered extensive media coverage including GB News and the Daily Mirror. Frustrated by dismissive NHS advice, Kelly’s determination led her to our client’s Weight Loss Riga, transforming her life and gaining significant attention, including features in regional and national news and a print piece in the Telegraph & Argus.
Varicose veins, while often deemed a cosmetic treatment, can cause severe discomfort and disruption to people’s lives. Mark Anderson, from Blyth, shared his story of having treatment and how he can now wear shorts to the gym with confidence, something he would never do before.?
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