The Monthly Messenger | January Edition

We’ve got global communications’ number — so we’re sharing important updates and discussions with you, plus some insights into what the netnumber team has going on.

So, fun fact. The month of January is named after the Roman god, Janus. He’s depicted as having two faces, one that looks forward to the year to come and one that looks back at the year that was. It’s a nice thought, but no thanks. At netnumber, the book on 2024 is closed, and we’re 100% focused on 2025. That means getting back out on the event circuit to champion the value of number intelligence (check out where we’ll be in February, and let’s connect) and keeping our finger on the pulse of the industry to help you respond more effectively. We’ve also got several innovative services on the drawing board, giving you more ways to monetize the industry’s most accurate and updated phone number data. Let’s face it: when it comes down to improving how you prevent fraud, route traffic, deliver A2P messaging campaigns and more, it’s all about the data. And nobody does data like netnumber.

Welcome to the first Monthly Messenger of 2025. Let’s get this party started!

NEWS: netnumber’s Fraud Prevention Registry is up for a MEFFYS award in the anti-fraud category, and we’d love your vote.?

Despite continuous industry efforts, fraud continues to be a major issue in telecom. Industry players have long recognized the importance of sharing fraud data, but they didn’t have a safe, reliable mechanism to do it. netnumber is partnering with WMC Global, experts in fraud prevention, to address this critical gap in the industry. Together, we have developed the Fraud Prevention Registry, a first-of-its-kind industry tool, The FPR is a global consortium-based phone registry for identifying and reporting communications fraud.

netnumber will officially roll out the Fraud Prevention Registry beginning mid-February, but you can get a sneak peek by going to the?MEFFYS 2025 Anti-Fraud Awards Shortlist. Please remember to vote!?

Winners will be announced in Barcelona on March 3rd! Vote for netnumber today!

Innovative, Interesting or Irrelevant?

Let’s talk about the big-ticket items and up-and-coming topics in the world of global communications. Think of this like a ‘hot or not’ for the telecommunications fanatics out there.

Feel free to use the comments to weigh in and share your thoughts on these trends and their impacts:

Protecting MSPs From Helpdesk?Phishing: Helpdesk impersonation is in the news as an increasing number of mobile service providers are having to fend off fraud from attackers pretending to be clients. That’s not all; attackers are double-dipping and also targeting MSP employees by pretending to be part of the IT team. While those in the industry will typically recognize warning signs, the attacks are becoming more sophisticated.

Google Messages dual SIM RCS support finally gets a widespread rollout: Finally, some good news regarding RCS. After almost a year of testing and a couple of false starts, it seems Google is finally widely rolling out dual SIM RCS support in its messaging app. The new capability enables users to send and receive RCS messaging on two numbers linked to their phone.? Previously, only one number per user could be registered for RCS, and the other would be relegated to SMS texting.

Good Reads and Resources

In the wake of the recent PRC attacks, the Cybersecurity and Infrastructure Security Agency (CISA) has released its Roadmap to Enhanced Mobile Security. This comprehensive?report?addresses the critical vulnerabilities and best practices for securing mobile communications against cyber threats. It highlights how targeted attacks on mobile communications can have far-reaching consequences, compromising sensitive personal and organizational data, and underscores the need for vigilance at all levels.

CMS Wire has recently released its latest report on The State of Digital Customer Experience. Among other things, this year’s edition looks at the continuing rise of DCX as a driver of business success and the surprising gap in how well DCX teams know their customers. AI’s escalating importance is also front and center, as is an acute awareness of the risks of generative AI.

We’re always putting out new information and expert insights on new compliance tips, solutions, industry trends and more. To stay up to date, check out our blog.

Out and About

Lace up your running shoes; we’re off to the races! netnumber’s Q1 2025 event schedule is jam-packed. We’ll be crisscrossing the globe, spreading the word about number intelligence. With so many events, there’s a good chance our paths will meet. Let’s get together and talk about what’s next for you.

Our team kicked off the year in paradise for PTC’25! From impactful meetings to insightful conversations and panel discussions to networking under the Waikiki stars, our team was at the center of it all! Check out this live JSA TV video from the conference with our very own John Coleman, SVP of Global Sales. Spoiler alert: his rendition of Elvis is not to be missed!

Capacity Middle East: February 3 – 6, Dubai, UAE: MENA’s largest digital infrastructure get-together attracts a who’s who of digital infrastructure movers and shakers. Over 3,000+ global professionals in the carrier, cloud, peering, hyperscale, content, voice, messaging, finance, edge, software, equipment, data center, and satellite industries. To skip the line, pre-book a private meeting with one of our number mavens.

IT Expo: February 11-13, Ft. Lauderdale, FL: Since 1999, ITEXPO has been uniting professionals from across the tech and communications ecosystem, including enterprise leaders, service providers, MSPs, and more. With 160+ breakout sessions, 400+ exhibitors, and nonstop networking events, it’s a great chance to explore the latest innovations in cloud, AI, cybersecurity, CX, and beyond.

M3AAWG General Meeting: Feb. 17 – 20, Lisbon, Portugal: The 63rd annual general meeting of the M3AAWG provides an exceptional platform for industry experts to exchange insights and collaborate on the latest anti-abuse strategies. We’ll be there, participating in working sessions and educational panels that address critical challenges in online abuse prevention. Discover innovative solutions and insights shaping the future of a safer digital world.

Cyber Security Summit: Feb. 20-21, San Diego, CA: This event connects C-Suite and senior security executives responsible for safeguarding critical infrastructure with leading solution providers and top cybersecurity experts. Attend interactive panels, engage in insightful discussions, and explore innovative strategies to strengthen your organization’s security posture. Don’t miss this essential opportunity to network and learn—see you there!

Identity & Payments Summit: Feb. 24-26, San Diego, CA: This event brings together members of the Secure Technology Alliance Summit, U.S. Payments Forum All-Member Meeting, and Identity Access Forum. Netnumber will be there, as well, exploring the recent advancements in identity, access, authentication, mobile payments, and emerging technologies. Let’s get together to discuss what’s next.

Mobile World Congress, March 3rd – 6th, Barcelona, Spain: For anybody who’s involved with the mobile ecosystem, MWC isn’t just another show. It’s the show “where big tech, global governments, disruptive startups and visionary investors converge, connect and create what's next.” You’ll hear more from us about MWC 2025 as the event approaches.

A Monthly Meet-the-Product

Last month, we introduced you to three new digital identity and security services: Know Your Customer Matching, SIM Swap Detection and Number Verification. Together, they form the foundation for a proactive and reliable digital identity strategy. This month, we’re shining the spotlight on the netnumber Services Registry? (nnSR?).

The nnSR? plays a central role in successful A2P message campaigns, providing the routing information required to terminate SMS/MMS messages to text-enabled landline numbers, OTT services and MVNOs. With the ability to asynchronously migrate voice and messaging services between networks, the nnSR? has applications beyond A2P campaigns. These include network mergers and migrations, MVNO networks, SMS/MMS enablement and more. To learn more, visit our? nnSR? resource page.

Your Final Food for Thought

As you can tell, 2025 is off to a busy start here at netnumber. We’ve given you an overview of what’s on our plate during Q1. Now, we want to hear what you’re up to. What challenges are you facing? Where are your opportunities? Mind you, we’re not asking just to be polite. We sincerely want to know what keeps you up at night and what gets you out of bed every morning. More importantly, we want to know how we can help you get to wherever it is you want to go. We don’t just do number data; we help you do amazing things with it.?

That’s us for this month. We’ll talk again in February, if not before!