MONTHLY INSIGHTS: Unfolding September

Hello to all ??

September is almost over... This means it is time to revisit the most relevant topics related to sport and innovation that we discussed during the month. Dive into insights on sports tech, theory, and trends. The newsletter is for enthusiasts minds, young formers, and professionals seeking deeper industry knowledge and constant updates.

DISCOVER OUR MONTHLY NEWSLETTER HERE! ????

???? UN SIGNE QUE EL SAP TOTHOM

A campaign to make football more accessible to everyone

FC Barcelona , in collaboration with Bar?a Innovation Hub and Visualfy , celebrated the International Week of Deaf People and International Day of Sign Languages with various activities to raise awareness about the deaf community and the importance of sign language.

View full video campaign here.

FC Barcelona subtitled and interpreted their anthem "El Cant del Bar?a" in sign language for the match against Getafe, as part of the International Week of Deaf People.

This initiative aimed to promote inclusivity and accessibility, allowing deaf fans to enjoy the anthem and experience the match in a more inclusive way. It reflects FC Barcelona's ongoing commitment to supporting the deaf community and raising awareness about sign language.

You can read more details in the full article here.

?? NEW FEATURE ALERT: GPS Bar?a Tracker

Now you can compare your stats—both individually and as a team—with @fcbarcelona first-team players. Powered by AI, Bar?a Tracker by OLIVER Sports tracks your performance in speed, distance, passing accuracy, and more against the best in the game.Measure. Improve. Compete with the elite.

Get the new Bar?a Tracker here.

?? MASTERING FOOTBALL DATA: A glossary for analyst

1?? Pitch Control measures the probability of a team gaining possession in different pitch areas using player positions, velocities, and historical data.

The yellow team's high density reduces control for the red team near the ball. However, the red player’s velocity provides a directional advantage, creating a positional edge. In contrast, the yellow player has minimal space control due to the surrounding red players.

2?? Pressure Intensity measures a team's pressing effectiveness by analyzing defender distance to the ball carrier, along with speed and direction of defensive movements.

• The ball retention under high-pressure indicates how often a team maintains possession under intense pressure.
• Players’ exposure to high-intensity pressure depends on their team's style. Teams favoring short, possession-based play are more frequently subjected to high-pressure situations from opponents.

3?? Expected Possession Value (EPV) quantifies the likelihood of a team scoring from their current possession, considering factors like player positions, ball location, and defensive pressure. This metric aids in evaluating decision-making and the impact of individual actions on scoring probability.

In the heat map, the yellow team controls the ball with four clear options to advance, taking into account the defensive pressure from the blue team.

?? WHY TACTICS MATTERS IN FOOTBAL: By Johan Cruyff.

Strategy in soccer goes beyond talent on the field. Scroll down to learn who said it and how his vision changed the game.

Johan Cruyff revolutionized modern football with his concept of "Total Football," a style that emphasized fluid movement, positional interchange, and high pressing. His influence is seen in today’s top teams, notably FC Barcelona, where he laid the foundation for their playing philosophy during his time as a coach.

Tiki-taka, popularized by Pep Guardiola, is a direct evolution of Cruyff's ideas. Additionally, his emphasis on developing youth academies inspired training methods worldwide, shaping the way the sport is played and taught today.

BACK TO SCHOOL WITH NEW COURSES! ????

?? Master in football business at Johan Cruyff Institute

The Master in Football Business at Johan Cruyff Institute officially started in September with a memorable Opening Ceremony ?????? Rafael Yuste i Abel- FC Barcelona vicepresident- and Nacho Mas-Bagà - Girona Futbol Club CEO - graced us with their presence, setting the stage for an exceptional educational experience. Excited for what’s to come this new year!

The Master in Football Business is a program offered by Bar?a Innovation Hub that provides in-depth knowledge of the football industry, covering areas such as club management, finance, marketing, sponsorship, and media. The program is designed for professionals aiming to advance their careers in football business and offers networking opportunities with industry leaders.

???? For more details, visit the course page here.

?? Professional Master's in Football

On Monday 23th, the inaugural session of the Professional Master's in Football by INEFC and Bar?a Innovation Hub took place at Palau Blaugrana. Students enjoyed the Bar?a experience through insights from Paulo Araujo, FC Barcelona's Scouting Director, and Marc Vivés, Sporting Director of FC Barcelona Femení. Excitement is high for what the new course will bring!

?????? Certificate in Advanced Football Tactical Analysis:

It covers advanced concepts in football tactics, helping coaches, analysts, and enthusiasts understand modern football strategies, player positioning, and match analysis.

The course includes video lectures, case studies, and practical assignments, providing insights into professional-level tactical analysis. It’s designed for those looking to deepen their knowledge of football tactics and apply it in real scenarios.

?? For more details, visit the course page here.

This is our farewell to September: the newest insights and knowledge of sports, innovation and technology. Stay tuned for the next breakthroughs!