MONTHLY INSIGHTS: Unfolding December

Hi ???? 2024 is over... This means it is time to revisit the most relevant topics related to sport and innovation that we discussed during the last month of the year.

Dive into insights on sports tech, theory, and trends. The newsletter is for enthusiasts minds, young formers, and professionals seeking deeper industry knowledge and constant updates.

DISCOVER OUR MONTHLY NEWSLETTER HERE! ????

?? GENOMCORE: when biomedical data transforms the future

Bar?a Innovation Hub has become a shareholder in the Catalan start-up?Genomcore recognised as a leader in the management of biomedical data for personalised medicine, with a highly experienced team of healthcare professionals, biologists, and engineers.

The investment will accelerate the development of Genomcore’s Biomedical Information Management System (BIMS), a groundbreaking platform designed to address one of healthcare’s most significant challenges.

Genomcore is providing Bar?a Innovation Hub and FC Barcelona with its biomedical data management platform, Genomcore BIMS, the only one on the market capable of integrating genomic, analytical, and medical imaging data, thus facilitating the collection and interpretation of data to enhance the personalisation of sports medicine.

This will allow FC Barcelona to optimise the structuring and analysis of performance and injury prevention data, thereby consolidating its leadership in sports innovation.

"The exponential growth of health data presents immense opportunities but also unparalleled complexity. With this funding, we are solving one of healthcare’s most urgent problems: integrating diverse data modalities securely, efficiently, and at scale. This investment is a critical step in our mission to democratize health data globally, making precision medicine accessible to all." Oscar Flores Guri CEO of Genomcore.

Read the full article and learn how this partnership drives innovation ???? here ????

???? QUOTE OF THE MONTH:

Statistics reveal that 35% of elite athletes experience anxiety or depression, driven by competitive pressures, injuries, and external expectations. Sports psychologists play a vital role in managing these challenges, enhancing performance, and promoting mental well-being alongside physical training.

To deepen your understanding of this connection, explore the ???? Professional Diploma in Neurobiology and Psychology in Team Sports ???? from Bar?a Innovation Hub . This program equips professionals with the tools to optimize athletes’ mental performance and well-being, based on cutting-edge research and practical strategies from the world of elite sports.

?? FROM SPONSORSHIP TO PARTNERSHIP: Did you know that Sports sponsorship represents 70% of the market in the world?

A new sponsorship trend emphasizes deeper collaboration, where sponsors and sponsored entities share technology, ideas, and professional connections to create joint value beyond contractual obligations.

At the recent Paris Olympics, advertising revenue hit a record $1.2 billion, with $350 million from first-time sponsors. The Games attract brands for their universal values—overcoming challenges, respect, cooperation, diversity, and pacifism—which foster strong emotional connections with consumers.

Read the full article ''Can a brand remain relevant in 2025 without participating in sports sponsorships?'' here ???? https://bit.ly/4gWwfLo

?? ONALABS: Optimize sports performance through sweat

Do you know the #ONASPORT device by Onalabs Inno-Hub ? It provides continuous and precise monitoring of the stress caused by exercise, without invasive procedures or blood extractions.

With real-time monitoring of your fluid loss, you can now manage your hydration more efficiently than ever before. By staying on top of your hydration levels, you'll not only avoid fatigue but also ensure you're always in your optimal zone, ready to perform at your best.

Accurate data allows you to make smarter, more informed decisions during your workouts, helping you push through boundaries and reach new heights. Each training session becomes a chance to maximize your potential and achieve your goals faster. Get ready to elevate your performance and give your best, every time! ??

Discover more about Onalabs Inno-Hub here ???? https://onalabs.com/

?? WHERE STATISTICS MEETS SPORT: Did you know that...

A change of orientation in a football play can lead to significant scoring chances, as shown by the fact that 26% of such plays end with a shot on goal.

The Bar?a Innovation Hub Certificate in Advanced Football Tactical Analysis helps students understand the importance of these moments and how to use data to predict and strategize around them. By integrating analytical insights into training, teams can improve their tactical decisions and increase their chances of scoring.

For more details, visit the course page ???? here ????

This is our farewell to December: the newest insights and knowledge of sports, innovation and technology. Stay tuned for the next breakthroughs! ??