The Monthly Frenzy: October

Our latest edition?is full of thought-provoking content, with a sprinkle of FRENZY updates. We are always?working as a team to create content that aligns with what you, our Frenz, are looking for. In this volume of the Monthly FRENZY, we highlight some recent client successes, discuss what it takes to create — and embody — a "FRENZY"?and begin our series of mini case-studies on brands that personify marketing "with a kick".?

As?we've promised all along, you'll also get another exclusive insight into the magic that is happening here at FRENZY.?? Enjoy the read and remember: FRENZY?is PR and Marketing with a kick!?

— Sarah and Dave?

ACL UNVEILS NEW IDENTITY?

FRENZY collaborated with A Closer Look (ACL) — customer experience (CX) experts that help brands build authentic and enduring customer loyalty through ready-to-deploy market research solutions — to execute a brand refresh that reflects ACL's data and tech CX offerings. FRENZY helped ACL discover and unveil a new look and feel that builds upon their legacy as customer experience fanatics and elevate their status in the industry by showcasing new capabilities in real-time, data-driven insights. This new brand identity includes a new website design, logo, fresh new brand colors, a welcoming and authentic tone of voice and a wealth of thought leadership and rich data insights from recent market research.??

WHAT IS A FRENZY, EXACTLY??

We have a cool name, we know. But what does it actually mean to create a FRENZY? Let's start by defining what a FRENZY is — in short, it happens when a combination of marketing and PR elements interweave and ignite each other. You could say it’s what marketing dreams are made of. For us, FRENZY is at the heart of all our strategic thinking.

Can anyone create a FRENZY? Yes, with some prerequisites. A FRENZY is possible for brands who are prepared to take risks, stand for something distinct and be bold. These are the brands who’ve been caught up in the digital exhaust for so long that they want to fire on their own cylinders and leave a memorable impression in the minds of their customers. Does this sound like a place you're willing to go? Visit our website to learn the core principles required to create a FRENZY.?

THE "KICK" PERSONIFIED?

We often refer to FRENZY as PR and Marketing with a kick — but what is "the kick"? To try and put it into words for our frenz (and ourselves), we are constantly diving into the brands we think personify "the kick".?

Up first — Liquid Death. Thought they were just another water company? Think again.??

The beauty of their strategy is that their brand identity and positioning is their kick, which is their competitive advantage in a crowded landscape.? They are bold, unique, creative and fun. We’re not suggesting, of course, that every company needs to be as “out there’ as Liquid Death — remember that time they sold skateboards with Tony Hawk’s blood in them?

The important part of the kick is that every aspect of their identity, from their logo to their colors to their content to their slogan — "Murder Your Thirst" — is telling a story and creating a following. And what does this all ultimately lead to? Increased revenue and business growth. What Liquid Death has been able to accomplish and the status they have reached is a textbook example of the value of branding with a kick.

FRENZY CREATES DEEP EMOTIONAL CONNECTIONS

Our purpose is to give brands a unique, powerful voice and create a FRENZY on a global scale. We do this by creating deep emotional connections using our proprietary framework. Over the next few months, we will deep-dive into each component. Up first — compelling emotional ideas.?

Emotion is the lifeblood of effective communication.?

Many companies shy away from human emotion, while FRENZY moves towards it. Why? Making your audience feel understood and valued will evoke more authentic responses, creating a journey that transforms passive emotions into lasting engagement.

Storytelling is at the core of what we do: we intentionally tap into personal experiences, fears, hopes and desires because they allow us to create content that evokes empathy, curiosity, humor and suspense. Leaning into these emotions and recognizing the raw humanness of our target market triggers an emotional response, creating personal relationships built on trust, authenticity and sincerity.?