The Monthly FRENZY: November

Welcome to the Monthly FRENZY!?The end of the year is fast approaching — and what a year it's been. From welcoming our new President (hi, Dave!) to upgrading our Atlanta office, 2023 has been full of changes for us.

Now we're done being sentimental. Let's get into why you opened this newsletter: to learn how you can create a FRENZY for your business. In this edition, you'll learn about another key piece of our model, see the results of a recent marketing debate, and discover another business that personifies FRENZY.

Enjoy the read and remember: FRENZY?is PR and Marketing with a kick!?

— Sarah and Dave?

ATTENTION. DESIRE. URGENCY.

At least one of those three things should be at the core of all your content, drawing your audience in to your brand. Attention?appeals to their interest and catches their eye. Desire meets a need or want that they have. And urgency brings immediacy to the desire, giving them the feeling that they need your offerings and capabilities now.

We asked you, our Frenz, which of the three you thought was most difficult to capture with your marketing content, and the results are in: urgency was the runaway winner.

So how can you bring a sense of urgency to your marketing communications? Our favorite strategy is to incorporate contagious content. Evoking surprise, laughter, awe or empathy makes your content shareable because it resonates with a broad audience.

We want to know: what's your go-to way to create urgency in marketing? Let us know your thoughts, and we may share some of our favorites next month.

FRENZY CREATES DEEP BRAND CONNECTIONS

Our purpose is to give brands a unique, powerful voice and create a FRENZY on a global scale. We do this by creating deep emotional connections using our proprietary framework. Last month, we began the?deep-dive into each component with compelling emotional ideas. Up next: contagious content.

We know the word "contagious" can be a bit polarizing due to recent events — but we prefer to lean into the things that make people look twice (all in good taste, of course).?

Content creates a FRENZY when it taps into the core of human emotions. Simplicity, authenticity, and relatability are key, as easily digestible and relatable content is more likely to spread. It's shareable because it resonates with a broad audience, making them feel compelled to pass it along to their networks.

There's one more important piece that makes this work:?a thorough understanding of?platform?algorithms. Work with the internet powers that be, not against them!

FRENZY PERSONIFIED: THE HOLIDAYS ARE HERE

It's the holiday season — at least according to Starbucks, our next case study.

There's no better word to describe the arrival of their seasonal drinks than FRENZY. Some people love them, some people hate them, but everyone talks?about them! Here's how they hit the trifecta:

Their bright, festive cups are instantly recognizable and endlessly Instagrammable, generating attention both in-person and online.

For the same reason that their PSL generates such a buzz, their holiday drinks aren't just drinks: they're part of a powerful multisensory campaign that taps into our sentimentality. That creates a strong desire: who doesn't want to feel some holiday cheer?

Using one of the most classic strategies — limited-time availability — Starbucks taps into our sense of urgency. Get your peppermint mocha while you can!

CULTURE NOTES: FINDING OUR SENSE OF PLACE

We hope the first thing you notice about this photo is the costumes — our Atlanta team had too much fun getting into the Halloween spirit last week!

The second thing we hope you notice, though, is our new setting: we've upgraded our Atlanta?office! You can now find us at 309 East Paces, in the heart of Buckhead Village.

Great things are in store for FRENZY, and there's?constant inspiration at?our new Atlanta home. From the dynamic area filled with global brands on every corner to the diverse culinary experiences on our doorstep, there's always something to spark our creativity.

Have we sparked your curiosity? Come visit us! We'd love to show you what the FRENZY looks like every day.