The Monthly Frenzy

This newsletter is full of food-for-thought case studies, with a sprinkle of Frenzy updates. As a team, we are working to create content that aligns with what you, our Frenz, are looking for. Learn how to get tier 1 media coverage for an unknown brand in less than a year, what a CMO's best friend looks like (yep, there's a persona for that), and how to create contagious content. As?we've promised all along, you'll also get another exclusive insight into the magic that is happening here at Frenzy.?Enjoy the read and remember: Frenzy is PR and Marketing with a kick!?

— Sarah and Dave

THE MARKETING PRACTICE | A PR CASE STUDY?

After experiencing rapid U.S. expansion, The Marketing Practice was aiming to enhance their status as a B2B marketing leader. How did Frenzy tackle this problem? By positioning TMP as a credible voice in B2B marketing using a uniquely curated PR plan. This case study outlines the challenges faced by TMP and the solutions that Frenzy employed to deliver measurable results.?

A CMO'S BEST FRIEND?

Pro-tip for sustaining a successful marketing partnership: be the CMO's best friend and right hand. Imagine walking a mile in their shoes: How do they think? What are their pain points? What would make their life easier? Commit to being proactive, not reactive. Seamless integration of a marketing agency requires behind-the-scenes work to understand the ins and outs of your client — and the brain of a CMO. Head to our website to learn three key characteristics of a CMO's "best friend".?

MAKE YOUR B2B CONTENT "CONTAGIOUS"?

One of the keys to driving awareness is creating contagious content. While many like to focus on the end-goal and big picture, the ability to create content that gives people that "I-need-to-share-this-now" reaction is the starting point for true and authentic brand growth. Learn more about what contagious content is and how to create it on our website.?

THE FRENZY FIREWORK?

Your monthly insight to the growth and change at Frenzy is here and its called The Frenzy Firework. We won't spoil anything, but the content is as exciting as the name. If phrases like contagious content, cultural trends, fluid channels and compelling emotional ideas excite you, you won't want to miss what we have in store. "Marketing and PR with a kick" is more than just a tagline — it's who we are and what we do. This is one of the strategic developments that's shaping our identity.?