The Monthly Frenzy: April

WHY ISN'T YOUR DIGITAL MARKETING WORKING?

It might be because your brand identity isn't strong enough. B2B digital marketing is so much more than just running paid ads. Curating a presence across multiple channels is the best way to give current and potential customers a view?into your brand's personality — a proven way to increase brand loyalty, since customers want to know not just what they're buying, but from whom they're buying it.

Head to our blog?to learn the three most important elements of a cohesive brand persona that can be executed across multiple channels.?

SUCCESS STARTS ABOVE THE SALES FUNNEL

For B2B marketing, there is a funnel?above?the sales funnel. It's made up of content marketing, social media, branding and PR — everything that encompasses a brand experience, which is what happens every time your company touches a prospect's life.

It takes some work, but creating?consistent, valuable content will fill this funnel above the funnel to ensure that your business?always has?a pipeline of new leads. If you don't know how to?fill your funnel above the funnel,?check out our infographic.

TAKE A STEP BACK TO UNLOCK NEW CLIENT STORIES

Are you stuck in a rut with a PR client, blasting out the same pitches over and over with not much to show for it? Or, worse yet, are you still trying to figure out what to pitch in the first place, asking "what's the angle?"

If this sounds like you, then it's time to take a step back and take a fresh look at your client. To identify the PR angles that turn into successful pitches, you might need to flip your perspective, turn it inside out, and examine angles you couldn't even see at first.

Learn more about how to get past your first impressions and re-examine your clients on?our blog.