Monthly e-commerce delivery news | February 2023
What makes product pages great?
Imagine the online shopping experience without product pages.
You‘d enter the e-commerce store and see only one “storefront” — a massive list of all the products in one place. No detailed descriptions, no photos showing the products in use.
Sounds pretty scary, doesn’t it??
E-commerce product pages benefit both online shoppers and merchants. They are supposed to give buyers enough information to help them assess if the product is right for them, and convince them to make the purchase.
Delivery options explained?
Building an effective, data-driven delivery strategy means including multiple delivery options that fit people's life — every time, at every purchase.
How to know what’s right for your customers, and your e-comm business??
Look at deliveries from the consumer's perspective. When you understand what your customers expect, you're able to offer the best delivery experience and, by extension, achieve better conversion and retention.
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?? Tracking returns ?
You might think otherwise, but consumers don’t just want free shipping or fast delivery — they also want to keep tabs on the order during its fulfillment and shipping, and be able to spot issues along the way. That’s precisely what Ingrid Tracking aims to help with — and from now on, you can also let your customers track return shipments!?
Get in touch with your Customer Success Manager to explore your options.
New carrier integrations
?? SmartKargo — integrated with Ingrid Checkout, Tracking and Transport
Poor delivery experience drives customers away
Cart abandonment is a near-universal problem for retailers, with a delivery-related leading cause. According to the 2023 Bringg Barometer: State of Last Mile Delivery survey of 500 retail and e-commerce managers, 87% of survey respondents admit to issues with digital cart abandonment, with lack of clarity about delivery options prior to checkout as the top reason (44%).?
What drives e-commerce profitability
Where’s the right place to invest now for profitability-minded brands and retailers with more limited options? It turns out that focusing on existing customers and fulfillment are key to driving profits during the time of economic swings.