Monthly Bites
Saffron Brand Consultants
We are an independent global consultancy dedicated to making brand memorable.
A date we’ll never forget. The future of tourism, Saffron in Japan, new faces and more in our January roundup.?
Saffron x Original: Empowering Japanese brands to deliver better experiences
Founded in 2009, Original is a content and consulting company whose unique combination of local insight and global mindset stems from their operation of Time Out Tokyo. Together, we share the ambition of empowering Japanese public institutions, foundations, and companies to position themselves as competitive global brands.
Insights and predictions: Japan, KSA, and the future of city tourism branding
Following Saffron’s City Brand Barometer (CBB22), Strategists Mao Kawakami and Carmen Rodriguez Lo shared with The Brandberries the top five trends shaping the future of city tourism and #placebranding.
For more on how Japan and Saudi Arabia are signalling the future of travel, check out our case studies on #1 performer Tokyo and neighbouring Yokohama and Vision 2030-powered Riyadh and Jeddah.
领英推荐
The difference a year can make?
Senior Director of Strategy Paloma Casti?eira caught up with our client Yolanda Dominguez Vega on the transformative impact of the Asociación Espa?ola Contra el Cáncer's new brand.?
Listen to this episode of Disruptive Branding on Spotify, Apple Podcasts, or on our website. (Podcast in Spanish.)
Welcoming new #Saffronites
Say hello to James, Maria, Marie, Patricio, Pedro, and Rebecca. We’re excited to welcome these talented individuals to our client services, design, marketing and support teams.
Remembering the past to better shape the future
January 27th marked the 78th anniversary of the liberation of Auschwitz-Birkenau, the largest of the concentration and extermination camps during the Holocaust. As part of our commemoration,?Saffron’s Jacob Benbunan spoke with David Hatchwell, Chairman of the Fundación HispanoJudía, to hear his reflections on this international day of remembrance and its relevance to the Museo HispanoJudío initiative.?
Learn more about the Fundación HispanoJudía, Respect & Remember, and Yad Vashem.