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Saffron Brand Consultants
We are an independent global consultancy dedicated to making brand memorable.
Our most popular recent content and a preview of what's to come.
Launching next week: Saffron’s City Brand Barometer 2022. Post-pandemic, discover the new world order of the best city brands for tourism.
Since we published our last City Tourism Brand Barometer in 2020, the COVID-19 pandemic abated, restrictions loosened, and global interest in travel surged. The tourism sector has reignited, and it doesn’t look poised to stop.
Spanning 104 cities worldwide, our 2022 Barometer analyses the assets and buzz that are reshaping the global city tourism landscape. Featuring new cities and insights from a more diverse audience, this is our most global City Brand Barometer to date.
Pre-register now to be the first to access the ranking and report.
New case study: Xplor
Xplor integrates SaaS, payments and Commerce Accelerating Technologies to help businesses succeed within ‘everyday verticals’. Xplor was experiencing rocket speed growth when it approached Saffron. The challenge was to make that growth coherent, valuable and sustainable throughout the brand.
Saffron developed a brand that unified internal culture and the product portfolio under the Xplor brand. The new brand positioning unified the business at all levels: strategy, identity, marketing, sales, digital and product, and Employee Value Proposition.
Read the full case study here
New work: A brand purpose for CaixaBank
Spain’s leading financial group announces their new brand purpose “To be there for people, for everything that matters.” Saffron is proud to have partnered with CaixaBank to build a new brand purpose rooted in CaixaBank’s DNA. The culmination of deep collaboration with leaders across all areas of the business, the new brand purpose articulates CaixaBank’s long standing commitment to be close to people, communities, and society at large.
New report and podcast: EVP: The Great Misunderstanding
Exploring the role of Employee Value Propositions with Millennials and Gen Z. With insights from across three continents, Saffron's proprietary research report studies how Gen Z and Millennial employees feel about EVPs.
In our latest podcast, we sit down with Saffron’s Chief Strategy Officer, Fernando Ortiz Ehmann and Associate Strategy Director Chelito Rubio, to learn how EVPs are evolving internationally to address the needs of the current, and rising, workforce.
Awards: BIMA Awards
Our work creating the Valuable 500 digital estate has just been shortlisted at the BIMA Awards, the UK’s longest standing and most prestigious digital and tech awards.
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