This month: Unearthing insights for Google Ads
Hello from Each&Other,
Here’s what we’re thinking about this month:
Peter & the E&O team
Article:
UX research for Google Ads
When Google undertook its biggest comms refresh in years, it turned to Each&Other to deliver the UX insights that would help its redesigned Ads site attract and retain more customers. This was a global project with enormous scope, covering 14 countries across EMEA, APAC and the Americas. Here’s what brought one of the world’s biggest technology companies to our door. Hagan Bolger tells all – read it here.
Each&Other’s Annual UX Pub Quiz 2024
The 6th annual Each&Other UX Pub Quiz, held on November 21st at The Back Page, was an outstanding success, bringing together approximately 70 UX community members in an evening filled with fun and fundraising. The event saw lots of familiar faces, and also welcomed lots of new faces – great to harness the energy and kindness of the UX community.
Significantly, to date the event has raised €2.2k for Focus Ireland. A big thank you to everyone who donated.
And thanks to the brilliant Quiz Master Tom Cunningham ??.
Congratulations to the two winning tables on the night. Team Holy Moly for general knowledge. Sami and Ronan on a winning team again! Team UX enterprise for the UX prize – well it had to be didn’t it!
Huge thanks is due to our sponsors of raffle prizes on the night:
Their contributions, along with the enthusiastic participation of the UX community, set a high bar for next year!
Ibec Technology Ireland awards night
Held on Friday 15th November, it wasn't to be for Each&Other & Whyze Health at the Ibec Technology Ireland awards this year – Brightbeam took away the Digital Technology Services Project of the Year – congrats ?? ??! Thanks to category sponsors Technology Ireland DIGITAL Skillnet ??. We were delighted to be shortlisted – in-joke from the evening’s brilliant MC Colm O’Regan…
It was a great night and brilliant to see our friends from TEKenable Ltd and The Big Idea - Ireland there – and to meet the team behind Coroflo at our table ??. And congrats to all the other winners on the night ??.
Down the rabbit hole
What we’ve been reading this month…
Security | Passwords
The never ending challenge of security. There are?newer ways than using passwords but they too are getting hacked?– it’s all about risk!
Startups | Investment
Not news by the time this goes out but there was shock and surprise that?NDRC is closing its doors?in November 2025.
Space | IT
Ever wondered about how NASA manages their IT – which is vast…?Forbes talked to NASA’s CIO Jeff Seaton?and got the low-down.
Social | Networks
Bluesky is on the rise?– but is experiencing growing pains as its membership passes 15 Million. Upheaval in the social media world.