THE MONTH OF THRIVING
INDUSTRY TRENDS
In the early days of content marketing, the mantra was "content is king." The more content you produced, the more traffic you attracted, and the more leads you generated. But times have changed. Today's audiences are bombarded with information from all sides. They're no longer interested in wading through a sea of mediocre content. They crave high-quality, informative pieces that provide real value. This shift in consumer behavior has led to a major content marketing trend: a focus on quality over quantity.
SUCCESS STORIES
Actress and entrepreneur Linda Osifo hosted a glamorous soirée on the evening of May 5th, 2024, at La Madison Place in Lekki, Lagos, marking the fifth anniversary of the esteemed event series themed “A Corporate Affair”.
In an extraordinary night at the Africa Magic Viewers' Choice Awards (AMVCA) 2024, Nemsia Studios emerged as a dominant force, securing five prestigious awards.
Fast-rising Afrobeats singer Dami TNT took a break from his busy schedule to visit Surulere girl junior secondary school, jibowu in Lagos, where he spoke to students about the importance of following their dreams and the value of hard work.
The Reach Nigeria Foundation, a non-profit organisation dedicated to empowering communities through impactful initiatives, is excited to announce its outreach program in Okegbe community, Rivers State, which took place on Saturday, April 27th, 2024.
EVENT UPDATE
At the prestigious AMVCA 2024 ceremony, Nollywood powerhouse Ego Boyo, known for her work as both actress and producer, took center stage to present the award for Best Supporting Actress. The recipient of the honor was the talented Genoveva Umeh.
COMING SOON
Afrofusion superstar Burna Boy is ready to ignite the stage at Denmark's SMUKFEST this summer! Mark your calendars for August 11th, 2024, as Burna Boy headlines the country's second-largest music festival, bringing his electrifying energy to a crowd of 60,000. This is sure to be an unforgettable night of music and celebration.
Get ready to groove as Seun Kuti & The Egypt 80 bring their electrifying Afrobeat experience to North America in 2024! Embarking on an extensive tour across 11 cities and gracing 121 stages, the legendary band promises an unforgettable fusion of rhythm, culture, and activism. Beginning June 9th and spanning until July 28th, fans can anticipate a musical journey like no other. Stay tuned for dates and ticket information and prepare to immerse yourself in the dynamic sounds of Seun Kuti & The Egypt 80 live on stage.
TIPS AND ADVICE
Tips on effective communication in the office
领英推荐
Before you speak:
● Consider your audience and tailor your message to the recipient.
● Take a moment to think about what you want to say and how you want to say it.
● Be clear and concise
While communicating:
● Pay close attention to what the other person is saying, both verbally and nonverbally.
● Maintain good eye contact, use open body language, and project your voice.
● Even in casual conversations, maintain a professional tone.
After you speak:
● If you've made agreements or promises, follow up to ensure everyone is on the same page.
● Be receptive to feedback on your communication style and be willing to adapt.
THIS MONTH'S ARTICLE
Why Purpose-Driven PR is the Future for Nigerian Brands
For decades, PR has focused on crafting a positive image for companies. But in today's Nigeria, there's a growing expectation for brands to do more than just sell products. Consumers are looking for businesses that align with their values, that contribute to society, and that champion a greater good. This is where purpose-driven PR steps in.
What is Purpose-Driven PR?
Purpose-driven PR transcends traditional press releases and media placements. It's about weaving a brand's core values into the very DNA of its communication strategy. It's about understanding the "why" behind the company's existence and using that understanding to guide every interaction with the public.
Ilé Mókirá
Welcome to Ilé Mókirá, a contemporary haven that blends modern comfort with the captivating charm of Nigerian culture. Our mission is to provide a tranquil retreat where digital nomads and work travelers can find the perfect balance between productivity and cultural immersion.
Thank you for being a part of our community and staying up-to-date with our latest news and updates through our newsletter. We appreciate your ongoing support and want to ensure that you don't miss out on any of our exciting content.?That's why we invite you to follow us on our social media platforms, where we share even more insights, behind-the-scenes moments, and exclusive content. By following us on social media, you'll be the first to know about our latest releases, campaigns, events, and promotions.?Don't miss out on this opportunity to connect with us and other members of our community.
Follow us today on our social media pages and join the conversation.
MAIL: [email protected]