The Month Long Facebook Post

What if I told you that you could keep your post at the top of the newsfeed for your Facebook friends to see for 2 weeks, 3 weeks, even a month? Well, it’s true! I do it all the time.

You see, Facebook runs on the dreaded word...algorithm. For most of us, we don’t know what it does, we just know that lately, it’s jacking everything up! 

I see the algorithm very different than most, it’s a machine, let’s learn it’s tendencies and what it does, and exploit it! 

It is in the exploiting of the algorithm that will keep your video, picture or post up in the news feed for weeks on end. 

Here is how it works... 

#1 - CREATE YOUR POST. 

This can be in the form of a video, picture, Facebook Live, etc. It can be done on any post. (But I recommend live or pre-recorded videos; they work best)

#2 - HAVE A GOOD CALL TO ACTION OR QUESTION TO ASK. 

For this to work best, you need as many comments as possible. So ask a question in your post, or even better, ask several questions throughout the video and ask people to comment with their answer. 

You can also ask people in the beginning of the video to comment if they are watching the replay and that will get you a lot of comments as well. (Cool trick, huh?) Remember, we don’t need “good” comments, any comment will do!

#3 - “LOVE” ALL YOUR COMMENTS AS QUICKLY AS POSSIBLE.

Facebook takes into account whether things are getting “liked” or if they are getting one of the other emotions (loved, haha, angry, sad, wow). Because of that, I always “love” my comments instead of like them.

And I love them right away on purpose. Why? Because I want my people to know I notice them. For many reading this, you may forget to ever go back and recognize your comments. This is a really bad habit to get into, because over time, your people will stop commenting. And that’s not good. 

#4 - COMMENT ON ONE TO TWO COMMENTS A DAY STARTING 48 HOURS AFTER YOUR INITIAL POST. 

Here is where you make your money. After about 24-48 hours, your post (video will last the longest) has run it’s course. No one else is seeing it. So, when you go in and comment on a post, the algorithm notices it, realizes the post is relevant again and THROWS IT BACK IN THE NEWSFEED!

And do you remember how I said the algorithm is a machine? Well, it doesn’t care that the comment is coming from you, it just sees a comment on your post and assumes the post is important and still noteworthy. 

Do you see what’s happening here? :) 

This means, if you have 30 comments on something and you respond to 1 or 2 comments a day, you just gave yourself 15-30 more days at the top of the newsfeed! Wa La....it’s magic! And it works every time! 

#5 - WHEN YOU’RE COMMENTING, GET IN THE HABIT OF ASKING QUESTIONS. 

With the big algorithm changes a couple months ago, the algorithm is really paying attention to conversations taking place in the thread of the post itself. So if someone says hi to you, don’t just say hi back...say hi, and ask them a question. Once they talk back, it’s officially a conversation! And it will “score higher” with Facebook.

This process is my secret weapon to staying top of mind to people all day, everyday. And you see, it doesn’t have to be with tons and tons of posts. It has more to do with treating the posts you do have the right way. 

You start following this simple process and you’ll see your likes, comments, and shares start to double, triple and beyond. 

If you have any questions about any of this, please reach out to me. I’d be happy to discuss it in more detail with you. Talk to you soon! :)