This month at Latana - tracking brands accurately and efficiently in small and emerging markets
How much of your target audience can you actually reach?
Forty percent of global consumer spending—around $20 trillion—happens outside the world’s biggest markets. Think about places like Norway, Kenya, Bangladesh, Peru, Vietnam, and Saudi Arabia. These countries offer huge, often untapped growth opportunities for global brands.?
But here’s the kicker: getting accurate brand perception metrics in these markets is tricky and expensive, especially when reaching target audiences. Traditional methods? They’re a bit of a letdown. With less than 1% of the population in most countries registered in online panels and participation rates as low as 5%, it’s a struggle to gather reliable data in small markets like Switzerland or Chile.
Latana’s got a game-changing solution. Our ad-based sampling can reach up to 70% of a country’s population daily. How cool is that! That’s not people on consumer panels but everyday, casual people like you and me.?
How do we do this? By integrating with global ad networks and integrating survey questions directly into advertising space, we have the largest possible sampling frame of any existing methodology globally.?
What does this mean? This unparalleled reach per country makes sure brands can easily access everyday, casual people representative of each market in large numbers. Latana’s sample size over the course of the year is up to 10x the industry standard. This provides brands the ability for companies to track their brand reliably, frequently and efficiently in these markets. This unparalleled reach opens up the door for brands to make data-led decisions with greater confidence.
Want to know more? Dive into our latest article to see how we’re shaking up data collection in those traditionally hard-to-reach and emerging markets!
Clients frequently struggle with the challenge of accurately measuring brand perception due to constantly shifting consumer behaviours and market trends. This makes it difficult to get a clear and reliable read on how your brand is viewed. To address this problem, our CEO, Nico Jaspers, provides valuable insights and innovative solutions. Read the article here.
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Exciting News: Latana is Heading to TMRE 2024!
We’ve had strong interest from dozens of global brands (and even a few of our competitors) after hearing more about our take on brand tracking following our presentations at Quirk’s London and IIEX Europe conferences - standing room only at both sessions!?
Now we’re heading across the pond and joining other like-minded professionals at The Market Research Event (TMRE) this October 8-10, 2024 in Orlando.?
If you’re planning on attending, and brand tracking is an itch you’d love to scratch, do pop by our booth or join us on October 8th at 3:15 pm where we’ll delve into:
We can’t wait to see you there! If you already want to scratch that itch and want to meet at the event or have a chat before then; reach out to us below. For updates and more info, follow us on LinkedIn and stay tuned to our monthly newsletter
When: October 8-10, 2024 Where: Loews Royal Pacific Resort, Orlando