This Month in Data-Led Marketing
Are you feeling overwhelmed by a deluge of information, marketplace uncertainty, and the accelerating pace of change in the marketing industry?? We get it. You're juggling a million things. We created this curated newsletter based on feedback from marketers like you who asked us for a "one-stop shop, quick source" for actionable marketing insights.?
Here's what we promise to bring you monthly:?
Watch our June webinar, Navigating Retail Media for Brand Success. Packed with expert advice from the Independent Grocers Alliance ( IGA, INC. ), 利洁时 , Kroger Precision Marketing ( 84.51? ). ?And,?mark your calendars for our next webinar on Thursday, September 19th,?where we'll cover what marketers need to know for year-end and beyond.?
Let's make marketing magic (and growth) happen together!??
Cheers,?
Marty Kahnle
CMO, Response Media?
Things I’ve Read About Email Marketing That Are Simply Wrong
WHAT HAPPENED: Some marketers have abandoned #email marketing in favor of newer digital strategies. What doesn’t work is ineffective email marketing. Too many people incorrectly think that email marketing hasn’t changed much over the years, so outdated information tends to cloud the truth about email marketing.
WHY IT MATTERS: Even amid the wide variety of digital marketing strategies, email marketing not only still matters, but — done properly — it is more effective than ever and an essential component of a successful marketing campaign strategy given high percision and targetability.
What it Takes to Rewire a CPG Company to Outcompete in Digital and AI
WHAT HAPPENED: A McKinsey analysis of digital and AI maturity has shown that consumer packaged goods (CPG) companies are among the poorest performers. CPG companies are in danger of falling behind both retailers and consumers. It’s not for lack of trying. Like most sectors, CPG companies have been on some form of digital and AI transformation journey. But most are stuck in the pilot purgatory stage.
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WHY IT MATTERS: The CPG sector faces unique challenges. The proliferation of data and its complexity have created massive issues in terms of harnessing the data to find, track, and capture value. It’s never “just tech” when it comes to successful digital and AI transformations. Companies need to rewire how they work.
WEBINAR: Navigating Retail Media for Brand Success
Our latest webinar is now available 'on demand'...in last month's webinar, our esteeemed panel of #CPG and #retail experts discussed trends and strategies to best navigate retail media, including:
1?? Challenges in integrating #retailmedia networks into marketing strategies
2?? Leveraging first-party data to reach new customers and maximize share-of-wallet with current customers.
3?? Approaches to aligning on measurement and evaluating return on investment
4?? The use of AI-driven creative customization
5?? The need for continuous improvement and evolution in people, processes, and performance measures to remain competitive in the retail media landscape.
How to Use Behavioral Psychology to Drive Marketing Success
WHAT HAPPENED: Understanding customer behavior is at the core of #marketing. Psychology can help marketers leverage human behavior and emotions to create effective #digital marketing strategies. But, this is something that often is easier said than done without a better understanding of human biases and psychological principles
WHY IT MATTERS: Using behavioral science helps you looking beyond the ‘how’ and the ‘what’, to get to the bottom of the ‘why’ to attract, influence, and engage with consumers. By looking at behavior, you can help influence consumers to engage or purchase, and improve your marketing campaigns.
Want to learn how Response Media leverages data-led marketing to grow brands? Contact Marty Kahnle for more information.