A Month Celebrating Progress and Impact

PMI: A Story of Innovation?

What a month it has been. In case you missed it, we’ve spent October celebrating 10 years of our leading heated tobacco product, IQOS. ?

This has been an enormous milestone for each and every one of us at PMI, regardless of whether we have been in the company for 30 days, or 30 years.??

To celebrate, we have launched a five-part series , each episode telling a story of the early days of our transformation, the successes we’ve achieved, and the problems we’ve overcome since launching IQOS a decade ago. A new episode will be released each week.?

Episode 3 is now here, and we’d love to give you exclusive access to view it ???

Fighting Illicit Trade, Together?

Preventing illicit trade is critical to public health, and to promote public security. As PMI makes progress toward a smoke-free future, tackling illicit trade in all its forms becomes crucial.?

Illicit trade directly impacts people’s lives. It endangers consumers, it hurts legitimate businesses and governments, and it fuels criminal organizations. Our SVP External Affairs, Christos Harpantidis , sheds light on what needs to be done to tackle illicit trade and, at the same time, reduce smoking prevalence:

PMI’s illicit trade prevention efforts extend across our entire business. From implementing supply chain controls and product authentication measures to collaborating with law enforcement agencies, protecting the legitimate commercialization of our products, and ensuring our customers are sold only genuine products, fighting illicit trade is engrained in our DNA.?

Most importantly, public-private collaboration is an integral part of our work to protect consumers and our brands from smugglers and counterfeiters. In order to stop illicit trade and, at the same time, reduce smoking prevalence, governments must be relentless about:?

• Preventing organized crime from profiting from illicit trade in all nicotine-containing products, and?
• Encouraging adults who would otherwise continue to smoke to switch to better alternatives. You can read more here .

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