Monitoring the Return on Investment of a Marketing Qualified Lead

1)?????The lead goal should be well-defined:?It is always beneficial when the lead goal is well defined; it should also be kept in mind to keep the goal aligned to the business or organization’s goal.?This helps in making a “complete lead target” goal for the marketing team.

2)?????Parameters required for tracking the website traffic on a monthly basis:?Majority of the times it is observed that people visit any company’s website just to understand as to what the company is exactly doing but not with the intention of buying any of the products or services being offered. It is the job of the marketing team to transform the visitors into leads in the sales funnel. In order to achieve this the following parameters must be set:

a)?????It is essential to get people to visit the website in order to develop the marketing leads

b)?????There should be growth in the website traffic

c)??????Posts made on Facebook and Twitter should see an increase in the number of times it has been shared

d)?????The views on the website page should show an increase

e)?????There should an increase in the rankings in the search engine

The above mentioned parameters can help in calculating the volume of website traffic required to create the marketing qualified leads.

1)?????Tracking Leads on a Daily basis every month:??It is necessary to drill down the lead production on a daily basis in order to modify the accuracy. It is also important to track the lead numbers by stage (MRL, MQL and SQL).

2)?????Customers acquired by the Marketing Team:?It is necessary to monitor efforts of the marketing team as to the number of customers brought in by the team.??

3)?????Success of MQL by Persona:?In order to calculate the success of any inbound campaign the number and the quality of leads need to be generated.

4)?????Final Stage is measuring the conversion from the lead level to a customer level:?The numbers should be tracked every week to make sure that quality leads are being targeted.

If the above mentioned six steps are followed then the performance of the Marketing Qualified Leads on ROI can be monitored and the progress can be shown to the people in the organization who are responsible for the campaign.