Monitoring the Madness

As a German native, there were many things that fascinated me about American culture upon expanding our business to the US; one of which - the commitment and dedicated fanship to US sports teams.

Regardless of the season, US sports fans are always gearing up in their team’s jerseys, heading to sports bars, and rooting for ‘their’ team. In the summer it’s baseball, in the fall it’s (American) football, and in March specifically - it’s Madness. For my European peers, March Madness is a highly-popular college basketball tournament with close television coverage, competitive tournament ‘bracket’ competitions, and of course, sports betting. It can almost be thought of as the Oktoberfest of college sports.?

When I heard about this annual tournament - an event that spanned many weeks with high viewership and advertising sponsorships, my mind went to one place: automated tracking! What an opportunity to track tournament metrics in real-time, understand changing viewing habits as the tournament progresses, and gauge advertising success in such a high-visibility environment.

At quantilope, automated tracking is our bread and butter. We know that real-time insights are invaluable to businesses trying to keep up with changing consumer behaviors, and those insights should be accessible with the click of a button. To check out our automated tracking in action, bookmark our?March Madness tracking dashboard?to see how metrics change between now and the championship game on April 3rd. This dashboard shows automatically-updated metrics related to the tournament, such as how well brackets are performing, how much time is spent watching the games, where people are watching, and which advertisers/sponsors viewers recall seeing.?

As for me, I think it’s time I settled on ‘my’ college team to root for in next year’s tournament - though I now know not to pick all number 1 teams!

Kind regards,

Peter Aschmoneit

quantilope CEO