MoneyLion ASO Audit Report

MoneyLion iOS App

MoneyLion is among the leading mobile finance in app stores today. With over a million people downloading the app, MoneyLion has enjoyed a relatively high ranking in the App Store. In fact, MoneyLion, by the time of this writing, is rated to be the #38 app in the Finance category.

While MoneyLion has already accomplished things that other mobile finance apps haven’t achieved, there is still a way to maximize their app store visibility and increase their chance of getting noticed.

After all, the biggest room is the room for improvement. No matter how great MoneyLion might already be, they can still do something to reach the number 1 spot and not be overtaken by competitors.

In this ASO audit, let’s take a look at how MoneyLion can improve its keyword ranking in the most efficient way possible.

MoneyLion Keyword research

We did a quick keyword research for MoneyLion. We have shared the details at the end of this post.?

Looking at the research result, we can see that we are already ranking for some important keywords. Nevertheless, we have identified some great opportunities for us to take advantage of.

In this situation, ASO intelligence tools come in handy. These tools are effective in identifying popular keywords with the lowest competition. For example, in ShyftUp, we use Mobile Action to perform reliable keyword research.

Among the results we get is the term Search Score. Here’s a quick overview:

The Search Score ranges from 5 to 100. The score represents the number of users who are searching for a specific keyword compared to other keyword options in the App Store and Google Play.

For example, one of the keywords with the highest ranking is the keyword “Facebook.” It has a search score of 100.

The lowest score is 5, which means no one is virtually searching for that keyword. Most keywords will never even see a score beyond 5.

Going back to the results that we got, here’s how MoneyLion’s ranking looks like:

• “Borrow money instantly” keyword has a search score of 51, which we rank at no. 23.
• “Cash” keyword has a search score of 50, which we rank at no. 20.
• “Instant cash advance” keyword has a search score of 49, which we rank at no. 16.
• “Finance” keyword has a search score of 47, which we rank at no. 18.
• “Instant cash” keyword has a search score of 41, which we rank at no. 19.
• “Online banking” keyword has a search score of 40, which we rank at no. 49.
• “Credit score” keyword has a search score of 38, which we rank at no. 47.
• “Mobile banking app” keyword has a search score of 38, which we rank at no. 37.
• “Credit builder” keyword has a search score of 37, which we rank at no. 57.
• “Personal finance” keyword has a search score of 37, which we rank at no. 31.
• “Loan advance” keyword has a search score of 33, which we rank at no. 23.
• “Personal loan” keyword has a search score of 31, which we rank at no. 25.
• “Mobile banking” keyword has a search score of 31, which we rank at no. 75.
• “Instant money” keyword has a search score of 30, which we rank at no. 55.
• “Get money” keyword has a search score of 29, which we rank at no. 32.
• “Credit check” keyword has a search score of 28, which we rank at no. 22.
• “Extra cash” keyword has a search score of 25, which we rank at no. 19.
• “Get instant cash” keyword has a search score of 21, which we rank at no. 38.
• “Get cash” keyword has a search score of 21, which we rank at no. 33.

Read more at ShyftUp's article.

ShyftUp is an ASO Agency.