The money side of Architecture Research.

The money side of Architecture Research.

So, what's been happening this week?

A few nice things! As we are getting closer to Disrupt Symposium my team and I work round the clock to create the best learning experience, ever!

This week I had to draft a full event script. Oh yes! From the host's perspective- word for word and minute for a minute what is going to happen. How I see it be delivered. Because, you might not think of it- but we will have over 12 people working on the delivery of this amazing live virtual broadcast! Oh yes! Lights! Camera! Action!

We will be streaming to you LIVE from a professional film studio out of Warsaw, Poland!

Anyways, what is fascinating is that as I spent the last few days writing up 5-full days of a script, I kind of lived every single second of it, in my head!

And I tell you what- it was amazing!

We were all there, together, as a community, smiling, and sharing.

I had to shorten all speaker's bios so everyone gets the same amount of time for their introductions and see myself present them all on stage.

We had fun sharing experiences, a lot of amazing learning and super powerful conversations via chat! Participants were saying how transformative this experience had been for them and their businesses!

It was unforgettable...

Ok... enough of me dreaming out this day!

I hope you see how immersed I am in this!

And as more and more of you join, my adrenaline and excitement raise!

If you are thinking of it, but haven't yet- come on! We are 3 weeks away!

Secure your spot! https://www.disruptsymposium.com/

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On another note...

Tomorrow we will be hosting our next Roundtable discussion on the topic of "The money side of Architecture Research".

So this is a really interesting topic for me because it really asks us to rethink our role as architects.

Because, what are we really? Well, we are service providers- mostly hired to draw up plans, sections, elevations, do a 3D model and sometimes overlook construction.

Hm... yeah- but what about all that expertise, the knowledge, the soul, the vision, the talent?

Where does that come from?

Who we actually are, and what makes us unique?

It comes from research, from exploring what interests us.

OMA proves the importance of research by the presence of AMO.

Un Studio by Un Sense.

Fosters, Ghery, and many other Architects created research foundations.

And what makes them different is that they all follow the stream of passion and interest originated by the founder.

Right.

So let's talk about the direct business that can come from this...

Let's talk about the money side of that research.

Tomorrow, I am joined by Perkins & Will director Yehnia Madkour, Oscar Riera Ojeda from Oscar Ojeda Publishers, Oliver Lowrie from Ackroyd Lowrie, and Hamid Hassanzadeh, founder of PA ParametricArchitecture.

Yes, another amazing panel on another fascinating topic, free delivered to the comfort of your sofa, so tune in: 18:00 CET!

On my Linkedin and Archdaily FB PAGE!

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Oh, and if you wanna prepare a little for the meeting- Archdaily published my recent conversation with Oliver Lowrie from Ackroyd Lowrie today!

These guys are really innovating in the ways how they engage their customers through the process of sales and delivery providing them with a unique VR experience!

Read the full article here.

Me and Oli, we also discuss ways in which they manage to engage sustainability in their Virtual Metaverse projects!

Hot topic, so dive in!

See you all tomorrow at the roundtable!

Oh, and again: Get your Disrupt tickets!




Francois Swanepoel

We simplify property transactions in a holistic & seamless way for Owners & stakeholders - Inspect, Architecture, Property Compliance, Scan2BIM & Marketing > fast, hassle free & cost effective.

2 年

Very insightful Sara, this is a topic I've been wondering about for some time but never had the time to get behind an answer. Thanks for spending the time and sharing this info ??

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