Money Making Money #7: Your Prices are Too LOW

Money Making Monday by Lindsey Badillo is your weekly dose of high-impact strategies to boost your bank account and deploy the mindset of a high-growth entrepreneur. Geared toward high-level business owners and ambitious leaders, this weekly newsletter will help you scale your business, sharpen your money-making skills, and drive meaningful conversations that convert into sales. Get ready to start each week with a no-nonsense approach to growing your bank account, confidence, and impact—one strategic move at a time.

Welcome to another Money Making Monday!

Let’s get real for a second. If you’re undercharging, you’re doing yourself, and your clients, a disservice.?

I know, I know: “I don’t want to scare people off.” “I’m just starting out.” “My clients can’t afford more.” But here’s the thing… If you’re charging lower than premium market prices, guess what you’re attracting? Lower than premium buyer clients.

And let me tell you something about premium prices… They don’t just make your bank account happy, they attract the kind of clients who respect your time, trust your expertise, and don’t question every little line item on your invoice. YAY!! Doing business with premium clients is a TRANSFORMATION, not a TRANSACTION.?

I get it. Raising prices can feel risky. You worry about losing clients, scaring away prospects, or being “too expensive.” But here’s what I know to be 100% true.

If you do what you’ve always done, you get what you’ve always got.

If you’re settling for less than what you’re worth in your pricing, chances are you’re settling in other areas, too.

• Are you saying yes to clients who drain your energy because you’re afraid to lose the revenue?
• Are you accepting “good enough” in your business because you’re scared to push for what you really want?
• Are you spending time on tasks that don’t align with your goals because you feel you have to “earn” every dollar?

Your pricing reflects how you see yourself and the value you bring to the table.

One of my clients struggled with this exact issue. They were charging way below market rates and constantly working overtime to keep up with client demands. When we adjusted their pricing strategy, everything changed. They attracted better clients, worked fewer hours, and saw their revenue grow faster than they thought possible. It’s an honor to do this work.

Why Premium Pricing Attracts Premium Clients

Pricing is about perception.

When you price too low, you send a message that your service isn’t as valuable as others in the market. But when you charge premium prices, you attract clients who value what you offer and are willing to invest in your expertise.

Premium clients don’t just pay more, but they’re often easier to work with. They RESPECT your time, TRUST your process, and are more likely to follow through on your expertise.

The Risk of Staying Cheap

If you’re afraid to raise your prices, think about the risks of staying where you are.

• You’ll continue to work harder for less, leading to burnout.
• You’ll attract clients who nickel-and-dime you instead of valuing your expertise.
• You’ll limit your ability to grow because your revenue can’t keep up with your vision.

What’s worse: You’ll reinforce the belief that you’re not worth more… and that belief will seep into other areas of your life. Read that part again.

Your Money Move of the Week ??

Here’s your challenge for the week.

• Take a hard look at your pricing. Does it reflect the value you provide, or are you settling because you’re afraid to ask for more?
• Write down one way you can increase your value—whether it’s by offering a new service, improving your process, or highlighting results you’ve already achieved for your clients.
• Then, set a goal to raise your rates for your next client or project. Even if it’s just by a small amount, start taking the steps to position yourself as the premium provider you are.

Let’s Chat: What’s Holding You Back?

What’s stopping you from charging what you’re worth? Drop your thoughts in the comments or DM me if you’d rather keep it private. I’ll help you figure out how to break through the mindset blocks and set prices that reflect your value.

Here’s to another Money Making Monday, charging what you’re worth, owning your value, and building a business that truly reflects your expertise.

Lindsey Badillo