Is Monetizing on YouTube Different from Google AdSense?
Tarique AK
Performance Marketing Specialist | Trainer and Mentor-Digital Marketing with AI | Driving Channel Success through Data-Driven Strategies | Ex-Traders Gurukul, Ex-Classplus, Ex-Unacademy.
In essence, yes, it is.?Monetizing on YouTube?is a bit different from using Google Adsense. However, the overall concept is the same. You are still displaying ads and earning revenue from them.
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The main difference lies in the fact that with YouTube monetization, you have more control over the ads that are displayed. With Google AdSense, you have less control, and the ads are more general.
With YouTube monetization, you can choose to display video ads, overlay ads, banner ads, and even sponsored cards. You also have the option to turn off certain types of ads that you do not want to show.
This gives you more control over the user experience and allows you to better customize the ads that are shown to your audience.
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In addition, YouTube also allows you to run ad campaigns. Ad campaigns are a great way to generate more revenue from your channel. With an ad campaign, you can choose to run ads for a specific product or service.
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This is different from Google AdSense, which only allows you to display general ads. By running an ad campaign, you can specifically target your audience with ads that they are more likely to be interested in.
Keep in mind that?Google owns YouTube. As such, they do have some control over the monetization process. However, YouTube does give you a lot of freedom when it comes to choosing how to monetize your channel.
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How Much Money Can You Make on YouTube?
This is a common question with no easy answer. While the money calculator above can give you a good estimate of your potential earnings, it is important to remember that your actual earnings may be different.
Here are some considerations to keep in mind:
·??????The number of views your videos get;
·??????The engagement level of your audience;
·??????Your video topics;
·??????Your monetization method; and?
·??????The country you are in
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With these considered, keep in mind that you will also need to factor in the cost of production when calculating your earnings. For example, if it costs you around $100 to produce a video, you will need to make sure that your earnings exceed that amount before you can start making a profit.
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In addition, your earnings will also depend on the type of ads that you choose to run. Video ads tend to pay more than banner ads. However, they can also be more intrusive and annoying for viewers.
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With that said, you will need to experiment with different types of ads to see which ones work best for your channel. The more video views you have, the more money you can make. However, you will need to strike a balance between ad revenue and user experience.
Factors That Determine your YouTube Earning Potential.
Being a YouTuber is not just about making videos and putting them online. If you want to be successful, there are a few other factors that you need to take into consideration to?determine your earning potential.
1.????CPM vs CPC
CPM?or Cost Per Mile (Thousand) is the amount of money that an advertiser pays you for every one thousand views of their ad. So, if an advertiser paid you $5 CPM, then you would earn $5 for every 1,000 views of their ad.
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CPC or Cost Per Click is the amount of money that an advertiser pays you for every click on their ad. So, if an advertiser paid you $5 CPC, then you would earn $5 for every person who clicked on their ad.
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As you can see, CPM and CPC are two very different things. The earning capabilities with each one are significantly different as well.
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2.????Estimated Earnings Per Subscriber
YouTube videos are edited to encourage you to like and subscribe to the channel, and for good reason. The more subscribers you have, the more money you can make from your videos. That's because, with a?higher number of subscribers, your videos are more likely to show up in the search results and the related videos section.
Also, subscribers are more likely to watch your videos all the way through, which means that you will have a higher chance of getting those precious ad views. Moreover, subscribers tend to be more engaged with your content and are more likely to comment on and share your videos. All of this contributes to higher video view counts, which in turn translates into more money for you.
3.????Estimated Variance Based on Video Engagement?
Even if you don't have enough subscribers to make a significant amount of money from your videos, you can still earn some cash if your video content gets a lot of views. That's because YouTube earnings are based on the number of ad views that your video receives. The more engaged they are, the more money you can make from your videos.?
How do you know how engaged people are with your videos? There are a few key indicators:
·?Watch time: This is the total amount of time that people have spent watching your video. The longer they watch, the more engaged they are.
·?Viewer retention: This is the percentage of people who watch your video through to the end. The higher the retention rate, the more engaged your viewers are.?
·?Click-through rate:?this is the number of people who click on the advertisements that are shown in your video. If you have a high click-through rate, it means that your viewers and followers are interested in the products or services that are being advertised.?
All of these factors contribute to your overall estimated earnings per view. The more engaged your viewers are, the more money you can make from your videos.
Also, see our?Live Subscribers Counter for YouTube
It has taken a while for internet marketing to really catch on, but now it is of major importance to brands. Companies spend considerable sums on internet advertising, particularly on platforms such as Google AdSense. Although Google keeps a chunk, the rest goes to website owners who place AdSense ads on their web pages and blogs.
The largest website of all, according to Alexa, is Google itself. The second largest site (since April 2016) is YouTube. So it is probably no surprise that YouTube is very important to Google in terms of AdSense revenue. It has to be remembered, of course, that Google owns YouTube, doubling its importance as an advertising platform. Possibly this is the reason why Google has different rules for AdSense on YouTube compared to AdSense on other video platforms.
Steps to Follow to enable Monetization of?Your Videos
You cannot just post a video on YouTube and hope it earns you cash - this would not work even if you were lucky enough for the video to go viral. There are a few steps you have to do before YouTube allows you to monetize your videos.
1.?Enable your account for monetization.?This is ticking a monetization option in your YouTube account, and agreeing to the YouTube monetization agreement.
2.?Connect your channel to an AdSense account.?Either create a new AdSense account or attach this YouTube channel to an existing account you have.
3.?Review video criteria and ad formats.?YouTube will only allow you to monetize what they consider “advertiser-friendly” videos. This means you cannot charge for videos showing violence or nudity, and in particular, you agree that your videos are not breaking any copyright laws (you need to be particularly careful when using background music). You also get to choose which types of ads you want, e.g. display ads around your video, overlay videos, skippable video ads, or a number of other types)
4.????Set up the videos to monetize.?You need to go into each video you want to monetize and set the ad formats you want to use.?You also get to choose which types of ads you want, e.g. display ads around your video, overlay videos, skippable video ads, or a number of other types).
5.????Wait for YouTube to review your channel.?After you have done all this, YouTube will check that everything is in order.?Once you have been accepted for monetization by YouTube, get busy making and promoting videos.
Note that this process can take a few weeks, so do not expect to see any money rolling in straight away. If everything goes smoothly, you should start seeing ads on your videos within a few weeks.
Once you have done these steps, and been accepted for monetization by YouTube, get busy making and promoting videos. You will need to create a large collection of well-promoted videos to start making any decent level of income.
Why Should You Consider Monetizing on YouTube Creator?
Being on YouTube can be extremely profitable. Not only can you make money from your videos through ad revenue, but you can also make money through sponsorships, channel membership, influencer marketing, and affiliate marketing.
So, why should you consider monetizing??
Well, for one thing, it can be a great source of passive income. Once you've chosen a niche and set up your channel, and your videos are getting a decent number of views, you can start to see the money rolling in without having to do much work.?
Another reason to monetize is that it allows you to build a brand and an audience. If you can grow your channel and get a lot of views, you can use your platform to promote your other businesses or products. You can also use your YouTube channel as a way to build relationships with other influencers in your niche.?
And finally, it's just plain fun! Making a new video and seeing it do well is a great feeling, and knowing that you are making money from doing something that you love is even better.
Final Thoughts
Monetizing on YouTube can be a great way to make money, but it's not easy. You need to create great content that will appeal to a large audience, and you need to do it consistently. But if you can manage to do all of that, the rewards can be very lucrative.
By using a YouTube money calculator, you can estimate how much money you can make from your channel based on several factors, including the number of subscribers, the number of views, and the level of engagement of your viewers.
No matter what, remember that YouTube is not a get-rich-quick scheme. It takes time, effort, and dedication to build a successful channel. Do not expect to start making thousands of dollars overnight. But, with this tool, you could plan and track your progress to see how much advertising revenue and other income you could potentially earn.