Monetizing Sustainability: Transforming Eco-Friendly Practices into a Competitive Advantage

Dear readers,

We hope you’re still carrying the inspiring energy from the 2024 PricingForThePlanet Annual Summit! It was a remarkable day, filled with engaging discussions, breakthrough ideas, and a united vision for sustainability. We are immensely grateful some of you joined us for this transformative event!

A huge thank you!

Our heartfelt appreciation goes to all participants, along with our sponsors 波士顿谘询公司 , 施耐德电气 , Syncron , and the Professional Pricing Society . Your enthusiasm and contributions were key to the summit's success.

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Detailed Summit Recap:

• Strategic Insights on Green Pricing by BCG: BCG led a comprehensive session on the nuances of pricing strategies in the green sector, highlighting the challenges and opportunities of aligning economic and environmental goals. The session provided valuable insights into managing the green cost premium while maintaining competitive pricing models.
• Thales and the Doughnut Economic Model: Thales presented an enlightening exploration of Kate Raworth's Doughnut Economic model, focusing on its application in the 'Social' aspects of ESG. This model emphasizes maintaining a balance between meeting human needs and respecting our planetary boundaries, offering a fresh perspective on sustainable development.
• Showcasing Eco-Friendly Success: Schneider Electric, SITA, and Groupe Pierre & Vacances - Center Parcs shared their success stories, illustrating that sustainable practices can lead to significant financial outcomes. Highlights included Schneider Electric’s innovations in circular economy solutions, SITA’s advancements in reducing CO2 emissions in aviation, and the collaborative low-carbon holiday offerings by Pierre & Vacances and SNCF.
• Google’s Integration of Sustainability in Business Practices: Google showcased how they incorporate sustainability into their cloud business and consumer platforms like Google Maps, enhancing customer engagement and setting new standards for integrating environmental concerns into business strategies.
• Syncron's Sustainable Innovations: Syncron illuminated the Subscription Economy's role in sustainability, discussing how their service models not only promote eco-friendly practices but also ensure long-term financial viability. This session showcased how innovative business models can align profitability with environmental responsibility.

Keep the Momentum Going:

• Here is the Summit Deck: You can find here the detailed presentation deck from our summit, capturing essential insights and discussions.
• Exclusive Learning Platform Discount: Continue your sustainability journey with our PricingForThePlanet Learning Platform . Use the coupon annualsummit2024 for a 50% discount. Enjoy summit replays and access extensive resources designed to support your sustainable initiatives.

We’re excited to keep this conversation going and to see the impact of our collective actions. Thank you once again for your valuable participation and for your commitment to a sustainable future.

So What?!

As highlighted during our recent Annual Summit, the journey towards a sustainable future is both necessary and complex. With the urgent need to scale sustainability to combat global warming, it's clear that a profound educational shift is crucial. That's why we are excited to announce the launch of the PricingForThePlanet Learning Platform—a revolutionary step in merging business acumen with environmental stewardship.

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Why a Learning Platform?

Our decision to add an educational component to the PricingForThePlanet movement stems from a clear market need. Research and discussions with leading headhunters have shown that skills in monetizing sustainability will be in high demand in the coming years. Our platform is designed to fill the critical skill gap at the intersection of business and sustainability.

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What We Offer:

• Real-World Application: This platform isn't just about theory. We're focused on practical, actionable learning that translates directly to real-world scenarios, helping you understand how to apply sustainable practices profitably.
• Community-Powered Learning: Featuring insights from thought leaders like Philippe Zaouati, CEO of Mirova and a key contributor to French President Emmanuel Macron's environmental initiatives, and Paola Andrea Valencia, VP of Pricing at Schneider Electric, our platform offers a rich tapestry of perspectives. This community-driven approach provides a dynamic, bias-free learning environment.
• Continuous Learning Model: Sustainability is an ever-evolving field. Our platform is designed for ongoing learning, allowing members to access the latest content, contribute to course creation, and even earn compensation for their educational contributions.
• Sustainability as Business Advantage: Learn to integrate sustainability into your business strategy effectively. Our platform helps you leverage your unique skills to make a tangible impact, enhancing both the planet's health and your business's bottom line.

Join Us:

If you're ready to make a significant impact and lead the charge in sustainable business practices, the PricingForThePlanet Learning Platform is your gateway. Join a community of forward-thinking professionals, academics, and activists all working together to ensure a greener future is not only possible but profitable.

Together, let's turn sustainability into one of the most valuable skills of the next decade. Join us to learn, share, and innovate—because when we say green, we mean both for the planet and your profits.

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Start the journey here: PricingForThePlanet Learning Platform . Use the coupon annualsummit2024 for a 50% discount.

Join the Learning Platform today for 50% off

Our Summit in one article

The article "How to Talk to Your CFO About Sustainability" in the Harvard Business Review discusses the importance of engaging CFOs in sustainability efforts by demonstrating the financial value of these initiatives. It introduces the Return on Sustainability Investment (ROSI) analytic tool developed by the NYU Stern Center for Sustainable Business. This tool helps companies quantify the financial returns of sustainability activities, which can be significant and even run into billions for large corporations. This approach is particularly useful in times when budgets are under scrutiny, such as during the Covid-19 pandemic, helping to unlock internal financing for sustainability project.

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Here is an extract from the article: "The CFO found the analysis compelling enough to engage his team in tightening up the starting assumptions and the resulting performance projections. The expected reduction in the cost of debt and equity soon emerged as a major benefit, amounting to 3 million Canadian dollars annually. Along with the value of the expected 20% to 33% decline in greenhouse gas emissions and associated regulatory risks (particularly those related to forecasted carbon prices), this persuaded the CFO and the executive team to accelerate the transition away from coal. A key equity analyst cited their decision as the reason for increasing his estimate of the target stock price by 10%. Indeed, the company’s stock rose immediately after the change was announced, in June of 2019, and for the remainder of the year it increased more than 50% faster than the rate of growth of the Dow Jones utility index. Impressed by ROSI’s predictive power in evaluating its coal strategy, the company has since applied the tool to an analysis of future solar projects, concluding that the predicted returns warrant substantially lowering the hurdle rate."

Read the full article

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[In case you are new] Who are we?

PricingForThePlanet offers a wide range of services designed to help organizations monetize and enhance their sustainability efforts, including informative webinars, presentations, C-suite sessions, basic training, workshops, sprints, market and pricing research studies, and certification programs.

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Until next time, stay inspired!

Best wishes,

Stephan and Fabien

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