Monetize your Why

Monetize your Why

When you are in search of your Why as an individual, isn’t it a positive add-on if you can monetize your Why to an extent where you could be called successful or prosperous?

According to the typical social conventions, you can say that you are a millionaire who followed your passion and worked hard to achieve your purpose. A lot of people who found their Why turned it into something they profit from and are better off now for it. Let me give you a few mainstream examples.

I've mentioned how Steve Jobs created a tech empire because he found his Why through elegant design, attention to detail, and quality. Similarly, Bill Gates also discovered his purpose of serving the masses through technology and grabbed it with a vice-like grip becoming the wealthiest man on Earth (at one point - Elon Musk is today!). These are the people you probably have heard of and read about thousands of times.

Many people who want to remain static argue that these people were fortunate as their calling was lucrative. "The world was enjoying a boom of computers and software, and that allowed these people to achieve gigantic success." Although true, luck and timing do contribute to success, why are there so many other people who thought their calling was technology but never made it as far? Because technology really wasn’t their Why but instead their vehicle to fulfill their Why.

Your Why is the driving force behind your prosperity. If you are not connected with your Why, and you truly have not defined your purpose, you will never be able to create a billion-dollar empire out of it, nor even a million-dollar one. So, the first thing you have to do is to organize yourself towards your Why. Take Ninja for example.

Ninja is the online video game streamer who as a typical teenager had a passion and flair for playing video games. My buddy, Ben Smith, messaged me back in 2018 telling me how obsessed he was with this guy called Ninja. He told me that Ninja was making $6 million a year by streaming his playing of a game called Fortnite. In 2018 alone, Ninja was mentioned more than any other “athlete” on the planet. He had more social interactions than Ronaldo, LeBron, and Shaq combined. He used his ability and started livestreaming on Twitch gaining massive traction by playing a video game online so others could watch.

This is a prime example of turning your passion into your job to attain your Why. What most people don't consider is that at the beginning of building his following, Ninja had to work 16 hours a day playing and streaming. Because of his perseverance, he now enjoys his hobby as his prime source of income. Although Ninja, whose actual name is Tyler Blevins, started as a competitive eSports player for the famous game Halo in 2009, he found his real success when he followed his passion for live streaming. In 2017, he turned to streaming full time with one thing leading to the next, and now he is the most famous gaming streamer the world has ever seen.

The incredible thing is how some people responded when they found out that Ninja was making millions and quickly became judgmental. He started getting hate messages from people in his chat because they couldn’t accept his success. They targeted his achievements and what he did with them. They were jealous that he was making money playing video games and secretly wished they could be in his place. Well, they could be if they suck it up and actually try doing what he did, but the thing is they won’t be able to stay with it if it isn’t a part of their purpose, passion, and Why.

There are many stigmas attached to attaining wealth especially when someone becomes rich like Ninja using unconventional means. No one really questions someone who was always wealthy. The questions arise for the person who got rich by putting in the long hours. It boggles my mind how people can make someone who worked so hard for their success feel bad about themselves.

Even socialist politician Bernie Sanders was criticized for earning over a million dollars from a book he wrote and published. I guess his followers thought he should be following his own beliefs that the rich ought to be caring for the non-rich. If you are someone who, by dignified means, has reached a certain level of financial success much more than your peers, people have probably attached a stigma to your wealth simply because they didn’t see the hard work you put into achieving it. But that shouldn’t put pressure on you.

Yesterday, I presented an opportunity for any of you looking for a side-gig and/or who wants to learn how to build your own business. I haven't gotten any takers yet, so I guess I wasn't clear or my subscribers are all well enough off and not part of the Great Quit. To clarify, I will mentor you for free, so send me an email to drj (at) createyourself.com now. I am only going to mentor a few of you, so time is of the essence.

For the rest of you, if you ever want to talk with me directly just reach out via?LinkedIn?or through our mobile community app,?Createyourself.com

Have a great day, Gordon

PPS - you are welcome to share this newsletter with others you feel may benefit!

Rajendra Deshpande

CEO Business Value India, HARVARD SQUARE Nomination- Leaders Excellence.

2 年

Thanks Dr. Gordon Jones This excellent ! There is set of Matrix that Leads you find out your Why ? https://www.dhirubhai.net/company/business-value-india

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