Monetization On Instagram Is Getting Even Better

Monetization On Instagram Is Getting Even Better

Attention all Instagram creators! Get ready to receive some virtual love from your fans. Instagram has announced that it's expanding its monetization feature, ‘Gifts’, to more creators in the US.?

This means that your fans can now show their appreciation for your content by sending you virtual gifts in the form of themed icons. Users purchase these gifts with a virtual currency called Stars which can range from just 10 stars to several hundred stars.

Gone are the days when your only source of income from Instagram was through advertising. With ‘Gifts’, you now have another revenue stream that can bring in some extra cash. However, Instagram does take a cut of the revenue earned from them, so be prepared to share the wealth.

READ MORE: Instagram Expands Access To Reels-Focused Tipping Feature, Gifts

Instagram's Gifts feature was first introduced in November, but it has been around in the form of the Reels tipping feature for a while now. The focus on Reels may encourage more creators to experiment with this format, which is still a priority for Instagram in its battle against TikTok.?

As interest in Reels across Facebook and Instagram more than doubled in 2022, it's easy to see why Instagram wants to plug in another monetization lever into the Reels system.

Is Instagram an additional stream of revenue for you or your brand? Reply to this post or tell us on Twitter!?

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