Monetization Ad Formats for Publishers in 2023
AdXfactory Media
Programmatic Advertising (RTB) Company, designed for both agencies and brands.
What are monetization ad formats for publishers?
A guide won’t be a guide without some definitions. So what are ad formats for publishers?
An ‘ad format’ is a piece of code that publishers take from an advertising network to place on their websites, blogs, or landing pages. The code may take after various shapes and mechanics. For instance, when we describe something like “a rectangle image in the header of a web page,” you will probably recognize a simple banner.
Advertisers (or merchants) must convince users to buy goods and services. They use lots of multimedia to pack their offers, not only banners. These may be banners, popunders, VAST videos, native ads, push notifications, etc.
Publishers or webmasters pull codes for any (or all) formats, place them on websites, and start getting money for showing advertising offers wrapped in these formats. Website owners can profit from a Native Banner code paired with Direct Link, or In-Page Push codes in tandem with Banners.?
Ad networks serve two goals. They bring together those who need ad formats (advertisers) and those who place them on websites (publishers). They also say “buy traffic” and “sell traffic,” which means advertising and monetizing.?Earlier, we shared a guide to?differences between advertisers and publishers.
Read More - https://adsterra.com/blog/quick-publishers-manual-to-ad-formats/