Monetising sports through social media

From LinkExperto, we bring some features about the sport industry’s inclusion into the digital world, specially through Linkedin.

Sports are constantly growing up their involvement in digital platforms. This cycl has increased during the pandemic, when main revenues fell?because of the lack of public events.?

Due to this inconvenience, clubs and sports men were obliged to deepen their partaking in social networks, not only to increase engagement and community, but also with the challenge of converting that engagement in real monetization.

For instance, the way that new football shirts are introduced by clubs and country teams. While previously it was a perfect excuse to summon fans and take advantage of physical publicitary spaces, today new commercial opportunities arise through Twitter, Instagram, Tiktok, and obviously… LinkedIn!?

Through this B2B Network, users can position their brands, generate awareness, make use of new publicity spaces, develop commercial actions, and expand networks by connecting with people with common interests; discuss business opportunities, obtain investors and gain sponsors.

To develop the sport industry, it is necessary for entities to continue to adopt new strategies and get vital tools that have been successful in the corporate field.?

If the sporting industry understands LinkedIn as the main business networking platform and a vital tool for the sports business, it will allow them to work on their personal brand and generate new relationships allowing them to stop being amateurs in this area.?

By Miguel Freinderberg