Monday Mojo - 25th March
Happy Monday! Here's a quick roundup of some of the things you might have missed from us at Rockstar CMO and our friends...
The Hard Knocks: Martech Lessons Learned
New from Jeff Clark on our Street Knowledge Blog, an article diving into the discussion we had on the podcast last week about five lessons he's learned from the hard knocks of implementing marketing technology. A great list from a candid confessional:
https://rockstarcmo.com/the-hard-knocks-martech-lessons-learned/
The Beat: Hard Knock Life
Inspired by this candour from Jeff, our email newsletter this week digs a little bit into how these hard knocks make us as marketers. Quoting from a splendid article from Kathleen Schaub on CMSWire that talks learning from career gullies, as she says:
None of us escapes bad times — despite the happy, skippy, self-promotional posts we see on social media — there are always gullies alongside the mountains.
It's a hard knock B2B marketing life!
https://beat.beehiiv.com/p/hard-knock-life
Podcast: A Book from Hard Knocks?
This week on the podcast, Jeff turned the tables on Ian Truscott and in a change to our normal format interviews him about a book proposal course and the book he's writing.
Also in this episode Robert shares a tip on how to stretch your content marketing budget for the year. More on that below...
https://rockstarcmo.com/210-the-5-fin-fundamentals-a-book-and-a-budget-episode/
领英推荐
Manage Your Content Budgets With ‘Bottle’ Episodes
We suspect Robert Rose learned this from his Hollywood neighbors rather than the hard knocks, but here is more on the topic of the stretching your content marketing budget that he shared on the podcast, in the latest from his "Rose Colored Glasses" column for the Content Marketing Institute
https://contentmarketinginstitute.com/articles/manage-content-budgets-episodic-content/
Start with Lie?
Not sure if this is a hard knock, but it's definitely a rant from Ian this Tuesday - maybe don't call him on his cell....
https://iantruscott.com/tuesday-2c-start-with-lie/
That's enough of the hard knocks for now. Thank you for supporting our content and checking out the work of our friends and recommendations.
If you have suggestions or comments, you know where to find us. If not, you can contact us through the website.
Have a great week!
The Rockstar CMO Team.
The power of marketing street knowledge