The Monday Brief — Edition 90

Hello and welcome to another edition of our weekly Societhy newsletter, where we cover production updates, the hottest web3 news, and some recommended reads!

Highlights of the past week

Dune

Last week we transformed Paris into the dunes of Arrakis in honor of David Villeneuve’s latest masterpiece: Dune — Part 2!

As breathtaking as it momentarily renders the Parisian landscape, our sentiment swiftly evolves into a newfound gratitude for modern conveniences (water, notably)!

It’s nice to be reminded to appreciate what we have every now and then!

Which major release should we cover next? Tell us in the comments below! ????

Go viral

Pink bubbling balloons, an unusually large flag, the Arc de Triomphe.. what do they have in common?

Absolutely nothing? Wrong ?

They have two things in common. The first is this video.

The second is that they’re all eye-catching. It doesn’t (always) need to make sense for it to grab a piece of the attention pie!

As the marketing maestro himself, Gary Vaynerchuk, states: “Day trading attention is the number 1 skill you need to master today.”

This is precisely our aim for every brand we partner with: seizing (and holding onto!) consumer attention.

Did we snag yours for a moment there? Excellent! Drop us a DM before you drift off to something else!

Community Corner

Web3 News

Crypto is hot again! Can we go hotter? Find out why “Just wait ’til retail gets here!” is the phrase of the week in this week’s condensed news!

• @Blast_L2 mainnet went live and Blur is teasing something new

• @Pixelmon received $19M deposits for the $MON community sale & its protocol announces partnerships with major Web3 gaming brands
• @OthersideMeta hosted the next playtest with playable BAYC characters
• @Portalcoin went live on Binance and announces upcoming nodes
• Memecoin season is in and even reaches public news
• Bitcoin ordinals see a massive surge in volume
• @MagicEden launch on ETH and reach #1 in NFT volume market share
• Bitcoin comes very close to ATH at $65k

Recommended Reads

With the rise of crypto prices unfortunately also comes the rise of scammers! Stay safe with this week’s recommended reads:

• Beau testing the limits of the best security tools so you don’t have to ??

• Not a ‘read’, but a ‘listen’! Mark your calendars for MichaelK’s upcoming security space on X ??

That’s all for today! Share your thoughts in the comments below or in our Discord, and have a great week! ??

- the Societhy team