The Monday Brief 59 — Project Heartbeat
Welcome to the 59th edition of our weekly Monday Brief!
This week’s edition is dedicated to our long-awaited partnership with?B?umer Vend?me, shrouded in mystery since October of last year, and finally revealed to our community and the public on July 20th!
Join us as we dive deep into the heart of this extraordinary alliance alongside Crypto.com, Ledger and Next Decade, revealing its story and the exciting possibilities it holds!
Codename: [Project Heartbeat]
What is Project Heartbeat?
As one of the earliest Societhy projects, Project Heartbeat is the working title for our amazing partnership with the famed Parisian Jewelry house “B?umer Vend?me”.
The codename is derived from “Battement de Coeur” (French for “heartbeat”), one of Lorenz B?umer’s most symbolic collections to date, originally inspired by the first electrocardiogram of his son. ??
10 months of teasers
If you’ve been following us for some time, “Project Heartbeat” will sound very familiar to you.
First teased in?Monday Brief 19, the asteroid symbolises the beginning of the B?umer Vend?me x SOCIETHY partnership in more ways than one, showing the very first render of the B?umer experience that’s coming in Q3 this year (Date TBA). ??
The codename “Heartbeat” was born?one month later, revealing the location the experience would take place: France.
In the following months, we provided sneak peeks and exclusive previews.
Now, all these glimpses have been woven into a single image, waiting for you below. Can you connect the dots and find out what the experience is all about?
Societhy x B?umer
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“Rose de Damas” experience
For 10 months we’ve been meticulously exploring the artistic mind of B?umer’s founder and creator, carefully crafting a virtual experience that is befitting B?umer’s vision.
Thanks to our devoted team’s efforts, we are confident to provide a truly mesmerizing story, taking the player on a journey through time and space (quite litteraly!) in discovery of the origin of the “Rose de Damas”.
In doing so, B?umer’s timeless jewel will be introduced in an unprecendeted manner: through storytelling and immersiveness.
19 unique rings
B?umer is making their debut into Web3 with 19 “Rose de Damas” NFTs, each of them tied to their physical counterpart: a unique ring shaped after the Damask Rose and designed by Lorenz B?umer himself.
Helping them in their endeavour are Crypto.com, Ledger, Next Decade and Societhy. But what role do each of the partners play in this collaboration?
Timeline & benefits
As B?umer is preparing their official sales launch, you can opt in for more info?here.
In the meantime, keep an eye on the following channels for the latest info as well as details on?Societhy OG Holder?benefits, as we get closer to launch (Q3 2023):
As always, our Comms Lead Jonathan is available around the clock to answer all your questions in Discord!
We hope you’re just as excited as we are about this partnership and what it means for the Societhy ecosystem! Thank you for reading, and we’ll see you on Twitter!
Press
More info on the Baumer NFT collection:
Crypto.com coverage: