Monday 27th Jan 2025 – Top Digital Marketing News From Last Week.
Blue Thirst
Blue Thirst are a Facebook & Google Ads Premier Partner Agency. Specialists in Search, Mobile, Display, Shopping, Social
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Staying updated with industry news is no longer optional; it's critical for staying competitive. Whether you're a marketing professional, a business owner, or a tech enthusiast, the right insights can unlock innovation and improve decision-making. The following six articles spotlight key trends and updates across AI, advertising, and web tools.
OpenAI launches Operator: an AI agent for autonomous task execution OpenAI has launched Operator, an AI agent designed to autonomously perform tasks using its own browser. Currently available as a research preview for Pro users in the U.S., Operator engages with web pages by typing, clicking, and scrolling, allowing it to manage repetitive tasks such as filling out forms, ordering groceries, and creating memes. Powered by the Computer-Using Agent (CUA) model, Operator combines GPT-4's vision capabilities with advanced reasoning and prioritizes safety with strict user controls. Future plans include expanding its capabilities and access to broader user groups. https://openai.com/index/introducing-operator/
Google enhances Performance Max with advanced reporting and targeting features In 2025, Google will introduce advanced controls and insights into its Performance Max campaigns, providing advertisers with better control and transparency. New features include campaign-level negative keywords, high-value customer acquisition goals, and brand exclusions, along with demographic and device-based targeting. Enhanced reporting will offer detailed metrics, such as search themes and search term insights, improving campaign performance through actionable data. These updates underscore Google's commitment to making advertising more efficient and effective for businesses. https://blog.google/products/ads-commerce/new-performance-max-features-2025/
Amazon Launches Scheduled Bid Rules for Events Amazon has unveiled a feature that enables advertisers to schedule bid adjustments for specific events, enhancing strategic planning for seasonal campaigns. This tool simplifies ad spend management during peak times like Valentine's Day or seasonal sales, allowing advertisers to increase or decrease bids automatically based on demand. By improving timing and efficiency, this feature aims to optimize ad performance with minimal manual effort. https://www.dhirubhai.net/feed/update/urn:li:activity:7287798347787083776/
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TikTok Returns to US After 12-Hour Outage Following Trump's Assurances TikTok has resumed services in the U.S. following a 12-hour outage caused by regulatory uncertainty. The company credited President Trump for clarifying that service providers wouldn't face penalties for supporting TikTok. This development follows an executive order deferring enforcement of a potential ban, which could have forced TikTok's parent company, ByteDance, to sell the app. While some lawmakers expressed concern, TikTok remains committed to collaborating on long-term solutions to maintain its U.S. operations. https://www.dhirubhai.net/business/marketing/blog/linkedin-ads/new-ways-to-get-even-more-out-of-your-linkedin-ads
Google Updates Site Reputation Abuse Policy with Clarified Guidelines Google has updated its site reputation abuse policy to clarify existing guidelines, ensuring compliance without altering enforcement. The policy targets third-party content designed to exploit host site ranking signals. Examples of violations include unrelated advertising or low-value content placements. Acceptable practices like wire services, properly disclosed native advertising, and user-generated content platforms remain supported. This update emphasizes transparency and the ethical use of content for ranking benefits. https://developers.google.com/search/docs/essentials/spam-policies#site-reputation
Google Sunsets Web Vitals Extension as DevTools Integration Completes Google has discontinued its Web Vitals Chrome extension, completing the migration of Core Web Vitals monitoring to the DevTools Performance panel. The updated DevTools features robust debugging and live metrics, rendering the extension redundant. For those unable to migrate immediately, Google has provided a guide to maintain a local copy. Future updates will enhance the DevTools experience, ensuring developers have access to comprehensive tools for performance monitoring. https://developer.chrome.com/blog/web-vitals-extension-merged
#marketing #digitaladvertising #dataprivacy #socialmedia #AI
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Blue Thirst | Performance Digital Marketing Agency -
Right message, Right person, Right time
Student at Université Tunis Carthage
1 个月TikTok’s return is critical for SMBs reliant on the platform’s unique audience reach. What’s your perspective on its long-term stability?
I help L&D professionals create leadership development programmes to boost team engagement & effectiveness
1 个月Performance Max enhancements look like a major win for advertisers—eager to test the demographic exclusions in upcoming campaigns.
Equipping Leaders in Public, Nonprofit, and Professional Sectors to Handle Difficult Conversations, Build Strong Teams, and Achieve Lasting Success | COMPASS Model Creator | DiSC Facilitator | Leadership Mentor
1 个月OpenAI’s Operator could be a turning point for productivity—do you think this could become a mainstream tool in marketing workflows?
Working in Mahindra and Mahindra (chakan) at Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]
1 个月TikTok's outage highlights the dependency businesses have on platforms—glad to see its return resolved quickly.
Product Manager | Doctorate Research Scholar | Bridging Vision, Strategy, and Execution for B2B Platforms????
1 个月Amazon’s automated bidding is a practical response to seasonal spikes—it’s refreshing to see tools that truly save time.