Monday 25th November 2024 – Top Digital Marketing News From Last Week.

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In the ever-evolving digital marketing landscape, staying ahead means keeping up with the latest updates that could directly impact your business strategies. From Apple’s push into ad sales to Perplexity's innovative shopping assistant, these articles provide invaluable insights to help you adapt and thrive.

Here Comes Apple PPC Ads

Apple Begins Selling Apple News Ads Directly Apple has started selling its own advertising inventory for Apple News, aiming to boost revenue for itself and publishing partners. New ad formats include banners, videos, carousels, and premium sponsorships. Publishers will earn 70% of revenue from Apple-sold ads, with additional shares from the Apple News feed. This shift reflects Apple’s focus on ad business growth amid slowing hardware sales. https://www.axios.com/2024/11/19/apple-news-ads-direct-sales-publishers

Google Analytics Integrates Customer Match with Remarketing Audiences

Google Analytics Integrates Customer Match with Remarketing Audiences Google Analytics now allows advertisers to use first-party customer data for remarketing campaigns. The new Customer Match feature processes data securely and integrates with Smart Bidding to optimize ad performance. This update aligns with Google’s commitment to privacy-focused marketing strategies. https://support.google.com/analytics/answer/15606276

LinkedIn Launches AI-Powered Lead IQ and Enhanced Account IQ for Sales Navigator

LinkedIn Launches AI-Powered Lead IQ and Enhanced Account IQ for Sales Navigator LinkedIn has updated its Sales Navigator with Lead IQ and Account IQ to enhance B2B sales. Lead IQ offers AI-driven insights about buyers, while Account IQ provides detailed account intelligence. These updates streamline research, personalize outreach, and accelerate sales processes, leveraging LinkedIn’s network and AI capabilities. https://www.dhirubhai.net/business/sales/blog/product-updates/introducing-the-new-lead-iq-and-enhanced-account-iq-features-for-sales-navigator

Google Launches AI-Powered Shopping Tools for In-Store and Local Shopping Experience

Google Launches AI-Powered Shopping Tools for In-Store and Local Shopping Experience Google has rolled out AI-driven updates for shopping, enhancing in-store experiences with Google Lens and improving product discovery with Google Maps. Additionally, Google Pay introduces expanded "buy now, pay later" options. These tools aim to make holiday shopping more seamless and secure for users. https://techcrunch.com/2024/11/06/openai-acquired-chat-com/

Justice Department Pushes Google to Spin Off Chrome Browser

Justice Department Pushes Google to Spin Off Chrome Browser The DOJ is advocating for Google to spin off its Chrome browser as part of broader antitrust measures following a successful case proving Google’s monopoly in online search. Chrome’s dominant market share has made it a central focus for these enforcement actions. https://techcrunch.com/2024/11/18/justice-department-reportedly-pushing-google-to-spin-off-chrome/

Perplexity Introduces New AI-Powered Shopping Assistant for Pro Users in the U.S.

Perplexity introduces new AI-powered shopping assistant for Pro users in the U.S. Perplexity's new shopping assistant offers one-click checkout, visual search, and unbiased product recommendations through Shopify integration. A Merchant Program supports retailers by increasing product visibility and providing custom dashboards. Expansion to new markets is planned. https://www.perplexity.ai/hub/blog/shop-like-a-pro

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Blue Thirst | Performance Digital Marketing Agency -

bluethirst.co.uk

Blue Thirst Performance Digital Marketing. Delivering The Right Message, to the Right Person, at the Right Time.