Monday 1st April 2024 – Top Digital Marketing News From Last Week
Blue Thirst
Blue Thirst are a Facebook & Google Ads Premier Partner Agency. Specialists in Search, Mobile, Display, Shopping, Social
Staying ahead in the digital marketing world is no small feat — the terrain changes almost daily. Here's the latest digest of updates that could be game-changers for your strategy.
LinkedIn Launches Dynamic UTM Tracking Parameters
LinkedIn has revolutionized UTM tracking by introducing dynamic parameters, eliminating the manual slog and error-prone nature of the process. This key update allows for the auto-generation of UTM parameters, making campaign analysis more efficient and reliable.
Google Starts Testing AI in SERPs
Google is redefining search with AI summaries in SERPs for select queries in the US, showcasing their commitment to blending AI with user search experiences, regardless of opt-in statuses.
The Effects of Google March 2024 Core Spam Update
The Google March 2024 Core Spam update continues to shake up search rankings, signaling a future where updates like these could become the norm in managing AI-generated content.
Florida Moves to Protect Youngsters from Social Media
In a significant policy shift, Florida aims to protect minors by restricting social media access for those under 14, and mandating parental consent for ages 14 to 15.
Key Events: Google's New Data Tracking for Ads and GA4
Google Ads and GA4 tracking are set to become more aligned with the introduction of 'Key Events', promising a more unified view of data for marketers and analysts.
Meta Halves the Price of Its Ad-Free Subscription
Meta responds to privacy concerns in Europe by slashing the price of its ad-free subscription, a move reflecting the tension between user privacy and revenue models under new EU regulations.