Monday 10th June 2024 – Top Digital Marketing News From Last Week
Blue Thirst
Blue Thirst are a Facebook & Google Ads Premier Partner Agency. Specialists in Search, Mobile, Display, Shopping, Social
Stay Ahead in the Digital World: Key Updates You Need to Know
In the rapidly evolving digital landscape, staying informed about the latest changes is crucial for maintaining a competitive edge. The following articles provide insights into significant updates that could impact your online presence and marketing strategies. Here’s a concise summary of the most important developments:
Google to Drop Non-Mobile Optimized Sites from Its Index
Google will stop indexing websites that are not accessible on mobile devices starting July 5, 2024. This final step in the mobile-first indexing initiative means that sites not rendering on mobile will no longer be indexed.
Microsoft Ads to Allow Google Conversion Goal Imports
Microsoft Advertising is introducing a feature to import conversion goals from Google Ads, streamlining workflows for advertisers. This could simplify cross-platform operations but may present attribution challenges due to differing tracking codes.
LinkedIn Expands Video Ads and AI Tools for B2B Marketers
LinkedIn is enhancing its platform for B2B marketers with in-stream video ads and new features under the Accelerate program, aiming to boost brand engagement and streamline content sponsorships.
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HubSpot’s May 2024 Updates: Advanced Email Metrics and More
HubSpot's latest updates include advanced email metrics, custom invoicing fields, and personalized navigation bookmarks, designed to enhance user experience and operational efficiency.
Microsoft Adds Video and CTV Ads (Including Netflix Inventory) to Advertising Editor
Microsoft now supports video and connected TV ads in its Advertising Editor, including Netflix inventory, allowing for bulk campaign creation and efficient audience targeting across multiple countries.
Backup Your Old Google Analytics UA Data or Lose It Forever
As Google transitions fully to Google Analytics 4, historical Universal Analytics data will be permanently deleted starting July 1, 2024. It’s essential to export any critical data before this deadline.
By keeping up with these updates, you can ensure your strategies remain effective and aligned with current digital marketing trends.