Mon dejeuner avec Geoffroy

Lunched with Geoffroy D'Anglejan-Chatillon and Fabienne Van houte in the rue de Sèvres a fortnight ago. We sat opposite what is probably the 12th Maison de Chocolat boutique that I have visited including the ones I designed with Geoffroy and his team in London years ago. Sadly whereas Paris and New York continue to thrive Geoffroy had to reluctantly pull the plug on the whole of the UK. Brexit had something to do with his decision, however the English love for sugary, milk chocolate over more expensive, healthier dark chocolate was the root cause. Many of the faithful European clients either brexited themselves or began eating milk chocolate to blend in with the natives (becoming chubbier in the process). 

 LMC is good value, reassuringly expensive, in the same way that a Hermes scarf or Tumi travel bag is good value. The purchase of a Tumi is one of the best shopping decisions of my entire life. I now travel lighter, faster, more intelligently. I discover some new “petite astuce” every trip. The people behind the bag have obviously sweated its design, execution and marketing. A clumsy absent-minded dreamer at the best of times, the Tumi backpack/roll along enables me to sprint to the departure gate giving me a military style workout as it typically weighs 14 kg when I really pack carefully.

 When you offer a colleague like Miroslaw Przybysz a small LMC coffret they remember it years later. The presentation, the smell, the velvety texture and last but not least the taste. It has the same intensity as the famous Proustian madeleine, a time machine that can transport you back decades in a way no controlled substance could ever hope to. It is a drug in the same way that coffee is a drug. Geoffroy is the man that produced the £50,000 chocolate Easter egg and the $1m chocolate snake. Now that Geoffroy has exited LMC I am very interested to see what epic feats of luxury he gets up to.

Daniel Smith

CEO at CoyEagle

5 年

J'espère retourner avec toi et Patrick O'Driscoll tranquillement sur le Champs de Mars

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Daniel Smith

CEO at CoyEagle

5 年

PS My second lunch with Geoffroy D'Anglejan-Chatillon took place yesterday in a charming restaurant in rue de la Convention in the 15th quartier of Paris https://m.largument.fr. I had never been to this part of Paris yet the street seemed familiar. In fact it is the site of major historical events... L'imprimerie Royale was located here, it was seized by the people during the Revolution and became Nationale, then Impériale under Napoléon then Nationale then Impériale again under Napoléon II. Luckily it is no longer a printing press but the Foreign Affairs Ministry or it would probably have been taken over by the current so-called revolutionaries.. Gilets Jaunes Citoyens. Neither Geoffroy nor myself are fans. Nicolas Sarkozy had his réélection Headquarters in the street as well as his party headquarters. He must have come often to this restaurant which is extremely good value. This time round there were 6 of us and we ate better for only slightly more money than in the Rue de Sevres.

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