Momentum Pulse

Welcome to Momentum Pulse – the go-to source for sales, marketing, and customer success teams looking to drive client-led growth.

In this issue: Discover Amazon Web Service’s blueprint for shaping client-obsessed marketing leaders, how Ascendion transformed ABM into a growth powerhouse, what 600 B2B buyers really want from thought leadership, and the key to driving a client-centric content strategy.

Building the client-obsessed teams of tomorrow

Ralph Hengstenberg, Director of Industry Marketing at Amazon Web Services (AWS), explains why the future belongs to client-obsessed teams that think creatively, adapt quickly, and embrace innovation. Discover how AWS is blending diversity, collaboration, and technology to equip marketers to lead in a client-first world.

Listen to the episode of the Client-Centric CMO podcast here

What’s inside the Value of Thought Leadership 2025?

Early insights from our study reveal that thought leadership has never been more influential in the buying process. A staggering 99% of buyers say it’s important or critical in their decision-making – are you delivering what 600 B2B buyers say they really need from providers?

Read the article and register to receive a copy of the full report here

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Spotlight Series: Driving a client-centric B2B content strategy

Momentum ITSMA’s Tony Coppola, Executive Director of Content Services, and Meta Karagianni, Chief Consulting Officer, explore the biggest pitfalls of managing content at scale – and how data, technology, and generative AI can transform the way you engage with buyers in a client-centric world.

Watch the video here

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Harnessing marketing’s superpower to fuel client-centric growth

Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, shares how Ascendion’s client-centric ABM strategy evolved into a dynamic growth engine, fueling the company’s shift to an AI-led platform engineering powerhouse and driving half a billion dollars in revenue.

Listen to the episode of the Account-Based Marketing podcast here

Client-centric growth strategies: A roadmap for CMOs

With 59% of B2B CMOs believing their C-suite doesn’t see marketing as a strategic investment in business growth, it’s time to shift perceptions. Join our webinar on March 12 to explore how client-centric strategies can elevate marketing’s role, decode evolving buyer dynamics, and drive measurable business impact.

Register for the webinar here

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