Momentous

In this edition of Momentous, we highlight Momentum Worldwide's latest thought leadership and proprietary research, including our first "B2B Pulse"?and our?We Know Experiences Accessibility Research Paper.?Additionally, we look back on our impactful collaborations, including our work with Bupa alongside ParalympicsGB and our exciting partnership with NBC Sports to launch the NFL season. Keep reading to discover more...

Our UK team is proud to have created the “Health is” OOH accessible and immersive campaign with Bupa, which went live in London’s St Pancras International station to target travelers taking the Eurostar to Paris for the Paralympic Games. Read what UK Creative Director, Jonny Kelly, says about the accessible experience in this feature with Little Black Book.

Our latest proprietary We Know Experiences Accessibility Research Paper takes a deeper look into the barriers that disabled people face, and what steps brands can take to ensure experiences can be made accessible to all. Visit our blog here to download, or listen to the full audio version here. In this feature by The Drum, Katrina Barrios, Senior Research Manager, shares why “accessibility should be one of the first considerations for any experiential marketer when planning an activation”.

We’re excited to introduce Momentum Worldwide's “B2B Pulse” Research Executive Summary. This report reveals key insights on how brands can craft human-centric experiences that not only drive impact but also provide unmatched value. Want to know how to transition from B2B to B2H (Business to Human) and elevate your brand? Visit our blog here to explore more!

Global CEO, Donnalyn Smith and SVP Culture & Wellness, Natalie Traynham shared why Momentum Worldwide focused on wellness and the power of a positive mindset during this year's Make it Matter Day with MarComm News.

Taking influencer marketing to the next level, our US team partnered with NBC Sports to bring the excitement of this year’s NFL season to new audiences through the eyes of seven diverse content creators who traveled to three NFL games taking place across two continents with the ultimate “Transcontinental Tailgate” game-day experience. Read more in Little Black Book and check out the behind-the-scenes here.

Thrilled to share that our Global Chief Technology Officer, Jason Snyder, has been named winner of Adweek’s Agency All Stars Technology Award 2024! As an inventor, technologist, and futurist, Jason leads the way in tech, including pioneering the use of Quantum annealing. Read more here.

And Jason shares his thoughts on what a Large Language Model (LLM) is and how it relates to AI Chatbots with CNET.

SVP, Executive Creative Director, Bharat Kumar, explains how his family helps fuel his imaginative fire with Little Black Book.