MOMENTOUS

We’re thrilled to be named Experiential Agency 2024 at?Campaign’s US?Agency of the Year Awards. Our “long history in creating industry-first experiences” was highlighted, along with how “we’ve embraced technology and its ability to bring brands and consumers together”, including our work in AI and deploying Quantum Computing in our processes (an agency first). Read more here.

Check out our latest news, including award wins, our latest research and work, from Coca-Cola AI powered experiences to creating more firsts...

Sampson Yimer, SVP, Sponsorship & Director, Diversity & Strategic Development, NA, was recently recognized by both the Anthem Awards and IPG’s Inclusion Awards for his contributions towards ensuring a Culture of Collective Responsibility and Celebrated Bravery.

ICYMI:?Following the March Madness Final Weekend,?you can check out our latest Sports Pulse 2024 research, March [To Unionization] Madness,?here.?In our latest paper?we dive into the history of collegiate athletics and the potential impact of player unionization. Want to know more??Reach out to?[email protected].

We created a vibrant AI-powered art experience for the launch of the new Coca-Cola Spiced.?We partnered?with Emmy award-winning actress Storm Reid to create a physical manifestation of her expression of the taste, with help from a flavor-powered AI that we trained in-house. Then we transformed a building in SoHo into Storm’s expression of the flavor and invited the public to come in to generate their own. Each attendee’s 100% unique, AI-generated GIF then populated the screens in the space, making the interior an ever-evolving, crowdsourced work of art that no two attendees experienced the same.?Read more in Advertising Week.

In celebration of?National Pancake Day, we helped Eggo create the first-ever Eggo House of Pancake experience—a literal pancake house complete with a stick-of-butter-shaped chimney! And guests could even request to book the house to experience an Eggo pancake-filled vacation?that came with all the Eggo Pancakes they could eat.?The sunny yellow & red theme came?from our very own Design Director, NY?Lauren Wagner's childhood memories.?Discover more in Parade Media.

In More News...

Our Global CTO shares his expertise on AI and Quantum Computing.?From how AI is shaping industries with?CNET, and exploring the roles of AI with?Adweek, to how Momentum is harnessing the power of quantum to solve business problems efficiently with?Fast Company.??

Jason?is also joining the annual Qubits 2024 Quantum Computing Conference in Boston (June 17/18) to explore "Success, Powered by Quantum" with D-Wave, alongside fellow industry leaders. Read more in?Financial Times.

Want to learn more? Email: [email protected]