Moment marketing & the Indian Premier League: A perfect synergy

Advertising on TV during the Indian Premier League (IPL) is undoubtedly one of the top ways to reach a large audience. But there may be a better way to break through the content clutter and build a higher brand impact. And that’s through ‘moment marketing.’

What is moment marketing?

Moment marketing is a promotional technique based on trending news. Moment marketing campaigns involve targeting viewers in real-time, during key TV moments, with relevant brand messages on a second screen device.

Instead of long-term returns, digital marketers are looking for quick solutions and instant returns on lesser budgets. A lot of brands are turning to moment marketing to keep up with the current conversations.?

Right Moment with the Right Audience

According to Go-Globe, the global average for simultaneous use of TV and a second screen is around 70%. This figure rises during a live event. Hence during the IPL season, brands use moment marketing for engagement-led campaigns. There is no denying the fact that IPL is a goldmine of eyeballs for any brand that chooses to associate with the property.

How is BigCity helping brands during the IPL season?

At BigCity, we have created opportunities to help brands achieve their business goals via moment marketing-based consumer promotions.

Whether the objective is to increase sales & revenue, increase footfall, reinforce brand positioning, create buzz, or reward via our extensive reward network, BigCity has brands covered!

This season let’s collaborate to leverage topical, time-sensitive, and responsive communication through moment marketing.

Reach out to us via [email protected] and one of our experts will get in touch to help create the perfect consumer promotions solution for your brand.