MoKC WebAR Launch - the next phase of spatial storytelling

One of the conversation starters now we’re allowed back to the pub seems to be, "how was lockdown for your business".

I have to say we’ve been rather fortunate in that this last period has been an accelerant for digital deployment generally and AR specifically when it comes to ways to reach and engage audiences with spatial storytelling, fan engagement and product visualisations.?We were also fortunate that the majority of our partners weren’t in sectors that bore the brunt of closures and disruption (travel for instance). That said no one was immune and when it came to tours and events it was sad to see important cultural spaces like the J F Kennedy Center for Performing Arts in Washington have to close its doors.?

We’d recently launched a location specific AR family Tour Guide app in collaboration with artist is residence Mo Willems and his whimsical characters which was performing really well and getting some lovely reviews. That abruptly stopped. But with every problem there is an opportunity.?

This week we’ve launched a lite version of the full experience in WebAR to bring some of the joy of the Center to people whilst at home through a pigeon guided tour (yes, you read that right!) to tell the story and heritage of this iconic space to more people across the US. As things open up this also acts as a taster for the full experience encouraging more visits to the campus in the Fall which can then be communicated through existing marketing channels.?(Coming soon to our creative studio showcase)

It all forms part of a more holistic approach to building a camera capability for the attraction to guests before, during and after their visit. It won’t make up for the lost months but it has built further foundations as we progress into this next phase of spatial storytelling. Nothing like a bit of positive thinking to open up new opportunities.