MODERN VIDEO MARKETING
Most business owners believe video should be a powerful part of their marketing strategy, but most business owners do not execute on a video content plan.
Why?
Because it's hard to run a business and a successful video team. I'll write more about that in a future blog but this article is for that small percentage of business owners who are on the fence about whether or not video marketing is worth it.
Why Video?
First things first: why should you care about video marketing? The numbers speak for themselves:
But the stats are just an indicator of a bigger story... Video storytelling allows you to:
Getting Started: Types of Video Content
Every single organization needs a compelling Brand Story , a mini documentary about why you do what you do. But many companies will pay to have a beautiful Brand Story produced and stop there!
It's not enough to drop a video here and there. The key is to have a consistent production and publishing schedule. But I hear you asking: what can I create every week, or every month?
Let's break down some popular types of video content perfect for an ongoing monthly lineup:
“Top Tips” Videos - Short number list educational videos about your domain. Great for building authority.
Demos - Show your product/service in action, solving problems and eliminating pain. Great for staying top of mind.
Customer Testimonials - Real customers sharing their experiences. Great for building trust and social proof
Video Podcasts - Colab with experts on to your video podcast, discuss the industry. Great for gaining exposure in other followings.
Reaction Shorts - Top of funnel scrollable short about news or viral videos involving your area of expertise. Great for bringing new people into your channel.
The Right Platform
With so many options out there, it's crucial to choose the right platform for your video content. Here's a quick rundown:
Remember, you don't need to be everywhere. Choose the platforms where your target audience spends their time
Creating Compelling Content
Now for the million-dollar question: how do you create video content that actually engages your audience? Here are some tips:
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Measuring Success: Key Metrics to Watch
Creating great video content is just the first step. To truly leverage its power, you need to measure its impact. Here are some key metrics to keep an eye on:
Tools like Google Analytics can help you track these metrics and more.
The Power of SEO in Video Marketing
Don't forget about search engine optimization (SEO) for your videos. Here's how to make your content more discoverable:
According to Moz , videos are 50 times more likely to appear on the first page of search results compared to text pages. That's a opportunity you can't afford to miss.
The Return on Investment
Professional Video production isn't cheap but a partnership with a Video Growth Agency can have a crazy high ROI. Why? Because with every asset that is created, influence and brand power compounds!
Imagine:
It doesn't happen over night, and it will require serious investment, but it's like a freight train... once you get it going, it's hard to stop.
However, if you're just getting started and have more time than money, Here are some tips for creating quality content on a budget:
Trends to Watch
The video marketing landscape is always evolving. Here are some trends to keep on your radar:
Staying ahead of these trends can give you a competitive edge.
Pitfalls to Avoid
As you dive into video marketing, be aware of these mistakes:
Remember, the goal is to create content that resonates with your audience and aligns with your business objectives.
Video marketing isn't just a flashy trend—it's a powerful tool for connecting with your audience, explaining your offerings, and driving conversions. By understanding your audience, choosing the right platforms, and consistently creating valuable content, you can harness the power of video to take your marketing to the next level.
Ready to get started?
Schedule a FREE Story Growth Workshop with us. By the end of the workshop you will be overflowing with content ideas, and have a clear picture for execute a killer video marketing strategy (and we would be happy to help) !
Voice Actor | E-Learning | Audiobooks | Commercials | Explainer Videos | Narration
4 个月Those stats are pretty amazing, Jed. I guess it's time for some of us to get over our hang-ups about the way we look on screen and just go for it!