Modern Veterinary Practice

In the Modern Veterinary Practice, I examine ways of increasing efficiency, improving your teams work environment, elevating your clients experience and drive profit into the business, all whilst helping you to tackle the necessary steps in transforming your practice into a modern veterinary practice.??

This week I’m going to talk to you about five ways you can stand out from the crowd.

Today's veterinary practices compete fiercely for clients. To attract new clients to your clinic and keep existing ones, you must give excellent service and go beyond the offerings of your competitors. So, here are five ways you can make your veterinary practice stand out.

Method #1: Boost Your Website

When searching for a local veterinary practice, pet owners frequently use search engines to learn about their choices. But, with 75% of people never scrolling past the first page of Google, your website needs to rank for people to find it. In this case, implementing an SEO strategy can help broaden your customer base.

If your website ranks highly but does not bring in much business, you may need to reassess the content of your website. There is more to a successful website than just a clean, visually appealing page full of images and movies. You need to consider the customer journey and where along that journey you intend for them to schedule an appointment.

Method #2: Focus on Networking Online and Offline

Developing relationships with members of the local pet-owning community can be pivotal in attracting and retaining consumers. You can leverage these relationships through social media to stay in touch. On your social media page, you can provide suggestions on pet care, photos of your team, and information on the latest services your practice provides. You need to strike a balance between entertaining your audience, informing them, and eliciting their participation in a call to action.

With that said, even in today's digital age, it is critical not to undervalue the significance of face-to-face contact with others. Attending community activities and providing speeches about pet care and veterinary professions at local schools will help you establish a stronger sense of belonging in your community.

Method #3: Create a One-of-a-Kind Facility

It only takes a person 3 seconds to decide if they like you and want to do business with you. This same type of judgment likely happens when someone sees your business location as well. So, a welcoming exterior can do a lot for getting clients to schedule that first appointment.

You can create a welcoming exterior by putting up a professional sign that includes the hospital's emblem, name, and silhouettes of the animals you treat. Also, take the time to clean the outside of your business even if it is a public sidewalk. Small steps like this help your customers feel cared for before they even walk through the door.

Method #4: Partner with Other Local Businesses

You can get in touch with new clients by working with other local businesses that serve pet owners, such as pet stores, professional dog walkers, and pet grooming services. Make a list of all pet-related companies in your neighbourhood and approach the most successful ones with an offer to collaborate.

For example, your practice could provide discount vouchers to a nearby pet store, enticing customers to purchase pet food and accessories from that establishment. The retailer may enable you to advertise your veterinary practice in their establishment in exchange.

Method #5: Provide Exceptional Customer Service

If you cannot give excellent service, no amount of marketing can help you establish a loyal customer base. Make sure to leave enough time for appointments so that your veterinarians can spend time making pets comfortable and establishing a rapport with their owners. Moreover, you can avoid billing errors and other administrative concerns by using veterinary software programs or managed services.

Encourage your employees to give suggestions for achieving your goals and improving customer service. Make sure to recognize and reward people whose ideas assist you in achieving the culture you desire. This reward will help all employees feel valued and excited to help your business grow. Expect your customers to be satisfied once your frontline employees are happy.

If you would like to know more check out our full blog “Standing out from the Crowd: Keeping an Outstanding Veterinary Practice to Meet Modern-Day Demands”.

Until next time...

Jack