Modern Retail Weekly Download: Amazon sellers question a Temu-like storefront, and customers question celebrity brands
Welcome back to the Modern Retail Weekly Download! I’m senior reporter Melissa Daniels .?
Hope everyone’s coming off of a restful and enjoyable holiday weekend here in the U.S. As we get back into the swing of things, here’s a recap of some of the news and trends we’re exploring at Modern Retail.?
On the news front, some 亚马逊 sellers are fuming that the e-commerce giant is plotting a Temu -like discount store that could threaten to undercut their own sales. We also took a big-picture look at the state of celebrity brands, are being forced into a pivot amid troubles with their partners or parent company. And we also published our latest Q&A with Lowe's Companies, Inc. CMO Jennifer Wilson who took us behind the scenes on how the brand is repositioning and reviewing its customer experience. Read on for more details.
Amazon’s reported Temu-like discount store likened to ‘slap in the face’ by sellers
Allison Smith caught up with Amazon sellers in the wake of the news from The Information that Amazon is potentially launching a Temu-like discount store. Entrepreneurs like Lori Barzvi of PUPIBOO and candle and coffee seller Eva Hart Hainzer who aren’t thrilled that the e-commerce giant may erode their own market share. ? But for Amazon, the motivation is evident: Sixty-eight percent of U.S. shoppers have bought something on Temu in the past year, according to a survey from OmniTrend.ai .?
领英推荐
Why more celebrity-founded brands are pivoting
Try scrolling through your Instagram feed without hitting a celebrity brand. How far do you get? But as Gabriela Barkho reports, it’s far from smooth sailing for a brand just because it has an impressive famous person attached. Her latest takes a wide look at how some celebrity brands are pausing operations, changing up their leadership or even filing for bankruptcy as consumer sentiment changes.?
Lowe’s new CMO is focused on improving the “big experiences that matter to our biggest customer segments”
Yours truly had the opportunity to catch up with the new CMO of Lowe’s, Jennifer Wilson, who shared top-notch insights in how one of the world’s biggest home improvement chains is handling customer acquisition and experience. One of my favorite insights from this conversion was the idea that improving the customer experience (whether online or in-store) is a task that belongs in marketing. Another spoiler alert: Wilson tells us why emerging platforms like connected TV and retail media networks are posited for growth.?